Developing a Scorecard to Prioritize Your Corporate Partners for Holistic Engagement



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Identify and rank the most promising corporate partners with this innovative scorecard.

Identify and rank your most promising corporate partners using a scorecard approach.

Corporate engagement staff generally do not have time and resources to develop a comprehensive and intentional strategy. Learn how to build a more effective approach that will help you rank and prioritize your partners to ultimately identify your best leads with the strongest viability.

Join us for this webcast to learn how to develop a unique and innovative corporate partner scorecard and identify what characteristics and data you should be looking at. You will leave this training able to better support and bolster more holistic engagement strategies by:

  • Strategies for determining the right size of your portfolio
  • Quantifying and prioritizing prospects
  • Engaging leadership and faculty in your planning efforts

Webcast Resources

During this webcast, you will receive sample scorecards and worksheets to support your learning of how to effectively utilize and understand the capability of the tool.  

Who Should Attend

Corporate and foundation relations professionals, development officers who work closely on CFR, and other campus entities tied to corporate outreach who are looking for a more time-conscience and data-informed approach to prioritizing their prospects will benefit from this content.


Our expert instructor will share a framework for answering these questions using examples from leading corporate engagement activities at three institutions.  

  1. How do you best establish key criteria for ideal corporate partners?
  2. How many corporate partners can you realistically take on in your portfolio?
  3. How do you effectively partner with faculty and leadership to support your research efforts?   


Cynthia J. Sweet

Associate Vice Chancellor Economic Partnerships, Office of Economic Partnerships, University of Pittsburgh

In her current role, Cynthia Sweet is responsible for operations and strategic direction for corporate engagement and economic partnerships. She has 13 years of experience in central administration for academia and a total of 23 years of experience in economic and business development for public and private sectors. Prior to joining Pitt, Cynthia was the Associate Vice President for Corporate and Government Relations at West Virginia University; before that, she was with University of Wisconsin-Madison Office of Corporate Relations. She has a M.S. degree in Planning and International Economic Development from University of Wisconsin-Madison and a B.A. degree in Economic Development from St. Cloud State University in Minnesota.



Questions about this webcast? Email us.

Product Information

What’s included in your purchase?

  1. Live webcast session – a live presentation where you have the chance to ask questions and get personalized answers from our expert speakers. You must purchase the product prior to the live date in order to attend the live session.
  2. Webcast recording – a recording of our live session that you can access anywhere, anytime.

For more details about this product, please visit our Product FAQs.


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