Identifying and Communicating the ROI of External Partnerships



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Learn how to better articulate the value and ROI of external partnerships.


External partners like local businesses or corporate sponsors can make a significant impact on your college or department’s financial management strategy and long-term sustainability. Partnerships can help you to create new revenue streams, promote cost savings, and/or provide resources and unique experiences for your students and faculty that your department or college may be lacking. But how do you as an academic leader identify the right partnership that meets both institutions’ needs, and—more importantly—how do you communicate your vision for the partnership in a way that reflects mutual benefit?

Join us for an online workshop that will help you to strategize ways to effectively cultivate and communicate the value of external partnerships for your college or department. You’ll be introduced to a variety of successful external partnerships as inspiration for what’s possible, and will practice strategizing, crafting and communicating a compelling value proposition for various types of partnerships.


Who Should Attend

This training is designed for Department Chairs, Program Directors, Associate/Assistant Deans, and Deans who are charged with identifying and cultivating relationships with external partners.

We recommend attending the event with a potential external partner in mind, so that the principles shared during the training can be applied to your unique situation. If you don’t have a specific partnership in mind, this training will also be beneficial as a place for you to begin strategizing about potential external partnerships.


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The Academic Impressions Online Learning Experience

Intentionally Designed
Online Learning

Our virtual trainings go far beyond just replicating PowerPoint presentations online: these experiences are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. These trainings provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. You will leave these sessions with practical solutions that you can take back to your team or task force.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Guidance from vetted subject matter experts
  • Unlimited access to all recorded online sessions


March 31, 2022

1:00 - 4:00 p.m. Eastern


Partnership Analysis: Identifying Mutual Return on Investment

We’ll begin by highlighting a range of different types of external partnerships and will share considerations for identifying or selecting a meaningful partnership at your institution. Since the most successful external partnerships are those that provide return on investment for both parties, we’ll also discuss how to identify and align the unique needs of both your institution and your partner organization.


The Value Proposition: Communicating Mutual Return on Investment

External partnerships are rarely born out of one single elevator pitch or conversation—like any relationship, they take time to cultivate and grow. Thus, each interaction you and your team have with a potential partner is an additional opportunity to communicate the value of the relationship in compelling ways. In this section of the workshop, we’ll discuss and practice ways to effectively communicate your vision for partnership in ways that highlight its mutual return on investment.


Professional portrait of Wade Weast

Wade Weast

Dean of the College of the Arts, Georgia State University

Bringing a wide range of experience in various areas of the music industry, Dr. Wade Weast became Dean of the College of the Arts at Georgia State University on July 1, 2016. Prior to his arrival at Georgia State University, he was Dean of the School of Music at the University of North Carolina School of the Arts and Director of the School of Music at the University of South Florida.

Read Speaker's Full Bio.


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