Rethinking Strategy for Advancement Events

If you’re an advancement or donor relations professional, use these resources to plan and execute more valuable, donor-driven events.

You will learn:

• How to properly evaluate each of your events.
• How to calculate the value of an event over its lifetime.
• How to debrief and prioritize follow-up actions for your events.
• How to survey attendees and non-attendees after your events.
• How to memorialize information about your events to assess later.