Building a Faculty and Staff Giving Campaign


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Learn how to significantly increase your faculty and staff giving rates by crafting a successful campaign.

Enthusiastic partners can help you persuade faculty and staff of the value of philanthropic giving. Merrimack College was able to use giving ambassadors in a targeted campaign to increase their faculty participation rate from 20% to 59% in just one year. By recruiting the right leader to kick start the program, and by onboarding and supporting the right ambassadors, you can grow interest and convey authenticity to your institution’s ask.

Join us online to learn how to create a similar movement on your campus that engages your faculty and staff in philanthropy and demonstrates the impact of their gifts.

What You Will Get

As part of your registration, you will receive a Campaign Ambassador Toolkit from Merrimack College that offers sample emails, meeting agendas, tracking tools, and campaign FAQs.

Who Should Attend

Annual giving and other advancement professionals charged with managing a faculty and staff giving effort will learn how to rethink their campaign strategy to include the use of ambassadors to increase participation.


In this case study-based webcast, Tori Landry from Merrimack College will show you how their team built a successful faculty and staff giving campaign, including how to:

  • Benchmark and set goals for participation
  • Identify influential ambassadors
  • Onboard ambassadors
  • Educate faculty and staff
  • Track gifts
  • Steward faculty and staff donors


Victoria Landry

Merrimack Fund Officer, Office of Development and Alumni Relations, Merrimack College

Tori raises money for the Merrimack Fund now and previously managed initiatives for the Together for Good Campaign with a goal of raising $50 million, the largest fundraising effort in the institution's history. She directly supported the frontline fundraising team by managing funding and naming opportunities and executing projects to engage and solicit major gift prospects and donors. Prior to Merrimack, Tori worked in various roles at Westfield State University, the Walt Disney World Resort, and the American Diabetes Association's Orlando, FL office. Read Victoria's full bio here.


Questions About the Event? Email this event's Program Manager, Christine Murphy.

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