Further engage your corporate partners with communications that go beyond required reporting. You will learn how to gather the appropriate data, develop succinct annual reports, and distribute this information to the right internal and external partners to support your corporate engagement efforts. Our expert instructors will begin this session by reviewing the pillars of a sound stewardship strategy and then share an in-depth case study and sample impact reports.
Included in your registration is a 20+ page resource packet that includes a sample engagement summary report, impact report, and other corporate stewardship resources.
Who Should Attend
University professionals charged with engaging and stewarding corporate relationships will learn an intentional approach for demonstrating return on investment to external corporate and industry partners.
After participating in this online training, you will be able to develop compelling stewardship and impact reports for your corporate and industry supporters.
- Applying donor relations principles to corporate relations
- Overview of four pillars of donor relations
- Chat questions:
- What makes corporation and foundations unique?
- What are you currently doing outside of required reporting?
- Communicating with corporate contacts
- Identifying which corporate and industry partners need customized reporting
- Determining the reporting frequency
- Improving required reporting
- Creating an engagement summary report
- Gathering key data points
- Developing the report
- Distributing the engagement summary report
- Getting started at your institution
Lynne Wester, Donor Relations Guru
Lynne is a frequent conference speaker and a well known resource for donor relations and fundraising expertise. She has been featured in The Washington Post, CURRENTS magazine, The Chronicle of Philanthropy and other industry publications. Lynne also created the website and blog www.donorrelationsguru.com where she shares her expertise, opinions, and collections of samples on a variety of topics to the greater development world and hosts a monthly webinar series.
Using her expertise and hands-on approach, Lynne works with many organizations to help them keep their focus donor driven, technology savvy, strategic, and always, with a splash of good humor. She received her undergraduate degrees from the University of South Carolina and is a loyal gamecock alumna, donor, and fan, and holds a master’s in strategic fundraising and philanthropy with an emphasis in higher education.
Brent Burns, Director of Industry Relations, Michigan Technological University
As director of industry relations at Michigan Tech, Brent Burns serves as the primary point of contact for any general or strategic industry inquiries and is responsible for leading the connection of the interests from companies with appropriate campus initiatives/constituents. Prior to Michigan Tech, he served as a systems engineer for General Dynamics Land Systems and has a BS in mechanical engineering from Michigan Tech, masters of engineering from the University of Wisconsin-Madison, and is currently pursuing his PhD in environmental and energy policy from Michigan Tech.