Rethinking Donor Recognition Programs

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Be more intentional with how your donor recognition programs are leveraged.

Be more intentional with how you leverage donor recognition programs.

Donor recognition programs are a useful way to steward donors and can help segment your donor relations efforts. Leveraged properly, they can also be a useful way to understand motivations, include more donors, retain those donors, and inspire future giving. Although many institutions’ societies are aware of the impact they could be leveraging, many remain stagnant, are too focused around benefits, and do not serve donors or the school. Join us online to learn how to revive these programs to ensure you are maximizing the return on your efforts.

Who Should Attend

Those working with donor recognition programs, whether it be in donor relations, annual giving, or major gifts, will benefit from this training.


  • Reasons to Rethink Your Donor Recognition Programs
  • Using a Audit Tool to Identify the Recognition Programs You Need Most
  • Customizing Programming, Communication, and Branding Based on Your Results
    • Focusing on annual giving
      • Consecutive giving
      • Leadership annual giving
    • Focusing on lifetime giving:
      • Major gifts
      • Planned gifts


Debbie Meyers

Director of Stewardship, University of Maryland

Debbie heads up the donor relations team at the University of Maryland after serving in donor relations and stewardship roles at Carnegie Mellon University and the University of Florida Foundation. Debbie was director of stewardship and donor relations at the University of Florida Foundation for nine years, serving as a central resource to forty-five development officers at twenty colleges and units. Her development career began in 1986 as publications director for the health center development office at UF. She also was development and alumni director at Bishop Moore Catholic High School, her alma mater. She is a founding board member for Association of Donor Relations Professionals.


Questions About the Event? Email this event’s Program Manager, Whitney Egstad.

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