Using Virtual Events in Recruitment and Yield

Last updated May 11, 2020

Course Length

54m

Last Updated

May 11, 2020

Photo: A class gathering remotely via laptop

Using Virtual Events in Recruitment and Yield

Last updated May 11, 2020

Table of Contents

Introduction
0:16 CLosed lock icon
Why Use Virtual Events for Recruitment?
14:58 CLosed lock icon
Webinars
16:09 CLosed lock icon
Virtual Open Houses
8:14 CLosed lock icon
Event Promotion
4:14 CLosed lock icon
Evaluation
3:49 CLosed lock icon
Other Tools and Technology
7:14 CLosed lock icon

Learn how to host effective recruitment and yield events virtually.

Overview

The impact of COVID-19 has forced admissions and enrollment professionals to rethink what a typical yield season looks like. Open houses, admitted student days, and other in-person events are not possible this year in their traditional forms. So many institutions have been hard at work transitioning these types of events into online formats.

Join us for this webcast to learn from Penn State World Campus, who has been leading the way in online and virtual recruitment since 2012. You’ll get easy-to-implement tips for how to make effective use of webinars, virtual open houses, and other online platforms in your recruitment and yield plans moving forward.

Who should attend?

This training has been deliberately designed to be scalable and applicable to a wide variety of audiences. Admissions and recruitment professionals in any of the following categories will find benefit:

  • At traditionally on-ground or fully online campuses
  • At both large and small institutions (our presenter’s experience is wide-ranging)
  • Those with experience hosting virtual recruitment and yield events and those without

Agenda

We will help you improve upon your strategy for online recruitment and yield events by introducing you to how Penn State World Campus approaches the following:

  • Webinars
  • Virtual open houses
  • Event promotion
  • Evaluation of events
  • Other virtual platforms

Tagged In

Admissions & Recruitment

$450

 

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Portrait of Margaret Oakar

Dr. Margaret Oakar

Senior Associate Director of Admission Services & Financial Aid, Penn State World Campus

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