While we don’t know what exactly fall recruitment will look like this year, we do know that the communication plans of the past will no longer be sufficient. Recycled messaging that used to work to move students through your enrollment funnel will not be as relevant to prospective students in the current context of campus closures and uncertainty.

As enrollment communicators shift focus from mitigating summer melt to updating their communications plans for fall 2020 and beyond, you should take the time to plan now and be able to pivot later. Join us for a two-hour virtual training that will provide you with a framework to review and strengthen your fall workflow, allow you to brainstorm with colleagues from other institutions, and give you an opportunity to practice developing agile communication plans in real time.