Using Social Media Creatively to Increase Donor and Alumni Engagement

Learn how to keep social content and ideas fresh and exciting across platforms. In this suite, Lynne Wester will show examples of how to incorporate fun, gratitude, and conversation into posts to better engage donors and alumni.

This package of six 8 to 12 minute sessions, one media platform per session, is designed to help you identify ways to incorporate social media into donor-engagement efforts. These distinct modules will help you and your staff quickly identify and access the most critical information your shop needs. Attendees are able to access each module according to their own shop’s priorities and needs.

Who Should Attend

This webcast is designed for advancement professionals who are already using social channels, but are looking to infuse their communications with new and novel ideas and best practices and who are looking to use creativity to spark a new interaction with donors and alumni.

Learning Outcome

After participating in this online training, you will be able to identify ways to incorporate social media into donor-engagement efforts and develop strategies for implementation.

Agenda

There are six modules and each session is dedicated to one platform and contains examples on developing communications around gratitude and fun, and how to cultivate a conversation on each platform:

• Facebook
• YouTube
• Twitter
• LinkedIn
• Instagram
• Snapchat

Instructor

Lynne Wester, Donor Relations

Lynne is a frequent conference speaker and a well-known resource for donor relations and fundraising. She has been featured in The Washington Post, CURRENTS magazine, The Chronicle of Philanthropy and other industry publications. Lynne also created the website and blog where she shares her expertise, opinions, and collections of samples on a variety of topics to the greater development world and hosts a monthly webinar series.

Using her hands-on approach, Lynne works with many organizations to help them keep their focus donor driven, technology savvy, strategic, and always with a splash of good humor. She received her undergraduate degrees from the University of South Carolina and is a loyal gamecock alumna, donor, and fan, and holds a master’s in strategic fundraising and philanthropy with an emphasis in higher education.