Effectively Manage Matching and Challenge Gift Campaigns



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Prepare your shop for its next challenge or matching gift opportunity.


Many educational institutions benefit from large matching or challenge gifts (not to be confused with corporate matching gift programs). A donor makes a gift or pledge with the expectation that the advancement shop will raise the same amount of funds from other donors.  For example, a donor may pledge $50M to a new building project if the development staff can raise an additional $50M from other donors. These are exciting opportunities because they show your biggest donors that you care about growing the impact of their giving, but you also know they require a lot of hard work and careful management, often on a tight timeline. You probably have more questions than answers on how to manage these campaigns.   

Join us online to learn how to show your biggest donors that you care about growing the impact of their giving. You will hear from two experts who can answer your questions and provide best practices on how to successfully approach match and challenge gift campaigns. In this training, you’ll learn how to:  

  1. Secure and cultivate donors who wish to provide a challenge gift as well as matching gifts. 
  2. Structure a matching gift campaign that meets the development goals for both the donors and your shop. 
  3. Execute and assess your campaign in a way that allows you to steward your donors toward future giving. 


Who Should Attend

If you're new to managing challenge gift campaigns, this is an excellent opportunity for you to find out how to get started. If you've already been managing these types of campaigns, this training will allow you to benchmark your practices against leaders in the field. 


August 31, 2021

1:00 - 2:00 p.m. Eastern

Section 1: Introduction to Challenge Gifts.  

  • What are they?  
  • How do they work?  
  • How can they help you fulfill your development goals? 



Section 2: Securing and Cultivating Donors 

  • Identifying a pipeline of donors to meet your match. 
  • Stewardship of the major donor and the match donors.



Section 3: Structuring the Challenge or Matching Gift Initiative 

  • What are your goals? 
  • How are you preparing your gift officers and academic leaders? 
  • How can you leverage communications and the marketing of the gift opportunity to prospects? 



Section 4: Executing and Assessing your Efforts  

  • What does tracking and reporting on the match/challenge look like, both internally and externally?  
  • How are you continuing to steward your major and matching gifts donors? 
  • How can you tell the story of this gift to encourage future giving? 


portrait of Dexter Bailey

Dexter Bailey

Vice President for Advancement and Alumni Relations, California Institute of Technology (Caltech)

Dexter A. Bailey Jr. is a fundraising executive with over 25 years of experience. During his career, he has been directly involved in raising over $1 billion while managing successful development and alumni relations programs at Stony Brook University, Worcester Polytechnic Institute, University of California at Berkeley, University of Washington, and Ohio University.

Read Speaker's Full Bio.

Portrait of Ashlyn Sowell

Ashlyn W. Sowell

Associate Vice President for Campaign Operations and Engagement, Johns Hopkins University

Ashlyn has enjoyed a career in development for over 20 years. Her first position was as Director of Development for The Children’s House at Johns Hopkins and The Grant-A-Wish Foundation (now known as the Believe in Tomorrow Children’s Foundation). From there she moved to her alma mater, Duke University, serving as Annual Fund Director at The Fuqua School of Business and a Major Gift Officer at the Medical Center during Duke’s $2 billion campaign. In 2006, Ashlyn joined the development staff at Gettysburg College where she held several key positions. 

Read Speaker's Full Bio.

Questions about this event? Contact this event's manager, Britt Iwaszkiw  at brittany@academicimpressions.com.

What You Get

Get the live webcast and the recording for one price.

Get access to live webcast including Q&A.

Receive permanent and unlimited access to recording.

Download speaker slides and supplemental materials.


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