Stewarding Your Annual Donors


Better retain annual donors through a more intentional approach to stewardship.

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SKU: 0916-ag-steward-on-demand Category:

Product Description

Stewarding annual donors is notoriously difficult, but is also vital to retaining these donors. The key to stewarding these donors lies in using existing resources and opportunities to maximize your time, budget, and stewardship efforts.

Watch this recorded online training to hear how the University of Tampa increased giving by 11% in their first year with intentional stewardship touches, without increasing their budget.

What You Will Get

  • A 80-minute recording you can use to train your team at any time
  • Donor Stewardship Plan Audit by Persona – both template and sample
  • Sample Donor Survey
  • Other samples of creative stewardship, videos, etc.


Important Stats From University of Tampa

  • Thank you video emails raised over $10,000 from former non-donors
  • Over 20% increase in donor visits in year one
  • 92% return rate on donor surveys

Who Will Benefit

Annual giving, donor relations, and other advancement professionals charged with stewardship for annual donors will all benefit from this online training.