An Introduction to Advancement Event Protocol and Etiquette Webcast Recording



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Learn how you can ensure a smooth event experience for donors with thorough etiquette training. Lynne Wester will outline the foundation of event etiquette protocol to help you ensure that donors are properly treated and communicated with at all events. You will leave better equipped to manage tricky situations such as:

  • Unexpected guests
  • Managing guest behavior
  • Security concerns
  • Table etiquette
  • Event follow-up

Complimentary Event Resources

Included in your registration are a number of supplemental resources to help you improve your events, including:

  • Onsite Toolkit Inventory
  • Event Duties Checklist and Worksheet
  • Sample Expectations and Guidelines for Advancement Events

Who Should Attend

This webcast is designed for advancement professionals who are charged with organizing donor events and who might be less familiar with event protocol. Experienced advancement professionals looking for a refresher on etiquette best practices are also encouraged to attend.

Learning Outcome

After participating in this online training, you will be able to ensure a better event experience for your donors with an understanding of proper event etiquette.


  • Pre-Event Considerations
    • People: attire, VIPs, unexpected guests, security
    • Logistics: communications, hostess gifts, programming, vendors/catering
  • Event Etiquette Best Practices and Protocol
    • People: managing guest behavior, table etiquette, personal interaction
    • Logistics: bathrooms, alcohol, hotels, transitions, table and seating arrangements
  • Communicating After the Event
    • Guest feedback
    • Follow-up
    • Gifting


Lynne Wester, Donor Relations Guru

Lynne is a frequent conference speaker and a well-known resource for donor relations and fundraising. She has been featured in The Washington PostCURRENTS magazine, The Chronicle of Philanthropy and other industry publications. Lynne also created the website and blog where she shares her expertise, opinions, and collections of samples on a variety of topics to the greater development world and hosts a monthly webinar series.

Using her hands-on approach, Lynne works with many organizations to help them keep their focus donor driven, technology savvy, strategic, and always with a splash of good humor. She received her undergraduate degrees from the University of South Carolina and is a loyal gamecock alumna, donor, and fan, and holds a master’s in strategic fundraising and philanthropy with an emphasis in higher education.


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