Establishing a Revenue-Generating Corporate Engagement Program (Webcast Recording)

90-Minute Online Training


Ensure a steady revenue stream for your corporate engagement program and your institution by charging corporate partners for their involvement with faculty, students, and research across campus in a more consistent manner. Throughout the training, you will learn how to:

  • Assess the value of your campus resources
  • Develop a model for charging corporations
  • Transition existing partnerships to a paid model

Learn From a Successful Program

UC San Diego’s Corporate Affiliates Program (CAP) has nearly 80 corporate high tech and life science member companies that joined for custom access to distinguished faculty, innovative research, and exceptional students.

Who Should Attend

Corporate relations officers, deans, career services, research, and tech transfer professionals interested in establishing a paid model for their corporate engagement activities will benefit from this training.

Learning Outcome

After participating in this online training, you will be able to assess the value of your corporate engagement opportunities.


  • Opening: CAP Case Study
  • Five Ways to Assess the Value of Campus Resources
    • Leadership commitment
    • Cost of subsidizing
    • Establishing a culture of customer service
    • Auditing connections across campus
    • Moving at the pace of industry
  • Transitioning to a Charged Model
    • Setting pricing levels
    • Having difficult conversations
  • Getting Started at Your Institution


Anne O’Donnell, Executive Director, Corporate Research Partnerships, University of California, San Diego – Jacobs School of Engineering

Anne is the prime industry contact for the dean’s Agile Centers of Excellence that are highly responsive to industry needs for innovation across disciplines and act as a crucible for commercialization and start-up companies. Under her leadership, the Corporate Affiliates Program (CAP) grew to the current membership of nearly 80 corporate high tech and life science member companies. CAP launched the unique Team Internship Program and a series of Executive Education Engineering degree programs.

O’Donnell came to the UC San Diego Jacobs School of Engineering as a business development executive in the software industry to assist the dean in building purposeful corporate partnerships for research, technology transfer, and talent acquisition across all engineering disciplines. Anne is an active and past Benchmarking Committee chair and board member of the Network of Academic Corporate Relations Officers (NACRO) and the University Industry Development Program (UIDP), both of which contribute greatly to best in class practices in holistic corporate relations.