Growing Your Graduate Footprint: A Conversation for Small College Leaders



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Connect and share ideas with peers working to strengthen graduate enrollment.



As demographics shift and higher education faces declining undergraduate enrollments, many schools who have traditionally focused on undergraduate enrollment are pivoting their focus towards strengthening and growing their graduate programs. This shift can be especially challenging for smaller schools who often have fewer resources and less name recognition than their larger counterparts.

During this collaborative discussion, Dr. Marcus S. Cox will share the story of how Xavier University of Louisiana was able to increase graduate student enrollment by 30% this fall – despite the COVID-19 pandemic, a limited budget, and a host of other challenges facing the graduate education space. Along the way, you will have the opportunity to:

  • Connect with leaders from other small institutions
  • Brainstorm ideas to grow and strengthen your graduate footprint in a sustainable way
  • Get feedback from your peers about your next steps to move this work forward


Who Should Attend

This virtual training will benefit individuals at small institutions who are looking to expand their graduate student enrollment. This includes, but is not limited to:

  • Faculty, Directors, and Coordinators of Graduate Programs
  • Deans of Graduate Education
  • Directors of Graduate Student Services
  • Directors of Graduate Enrollment

The Academic Impressions Online Learning Experience

Intentionally Designed
Online Learning

Our virtual trainings go far beyond just replicating PowerPoint presentations online: these experiences are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. These trainings provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. You will leave these sessions with practical solutions that you can take back to your team or task force.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Guidance from vetted subject matter experts
  • Unlimited access to all recorded online sessions


October 23, 2020

1:00 - 2:30 p.m. Eastern

During this 90-minute virtual training, our expert will share a case study exploring how Xavier University of Louisiana – a small institution in the heart of New Orleans – was able to strengthen graduate student enrollment in the midst of the COVID-19 pandemic. The dialogue-focused session will feature discussions around the following topics (the questions listed are illustrative and not exhaustive):

  • How can smaller institutions begin to grow their graduate programs in a sustainable way?
  • As budgets shrink amid the pandemic, how can we do more in this space while working with the same (or fewer) resources?
  • In schools that focused heavily on undergraduates, how can we work to make graduate education more embedded in the institution’s identity?
  • What strategies can be used to not just recruit graduate students but engage and keep them?


Portrait of Marcus Cox

Dr. Marcus S. Cox

Associate Dean, Graduate Programs and Summer School and Director of the Center for Continuing Studies and Distance Education in the College of Arts & Sciences, Xavier University of Louisiana

Marcus earned an undergraduate degree in marketing and a master’s degree in history from Southern University as well as a master’s degree in business administration from The Citadel School of Business Administration. He received his doctorate degree in African American history from Northwestern University in Evanston, Illinois. Throughout his professional career, he has held leadership positions as Founding Director of the African American Studies, Assistant Dean of the School of Humanities and Social Sciences, and Associate Dean of The Citadel Graduate College with the leadership responsibility of Evening Undergraduate Studies. He holds the distinction of being the first African American faculty member appointed to the position of Dean in the 172-year history of The Citadel Military College of South Carolina.

Read Speaker's Full Bio.


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