Building a Culture of Inclusion in Your Advancement Shop



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Take small but impactful steps to better engage your underrepresented alumni.

We know that many advancement shops are looking to better engage underrepresented alumni populations, but it can be difficult to know what initial steps you should take toward incorporating diversity, equity, and inclusion efforts into your strategy.

Join us to learn the best approaches to collecting qualitative information and measuring quantitative data from your alumni in order to more effectively make cultural inclusion a part of your shop’s identity. Our expert instructor will ensure that you leave the session knowing small, immediate steps you can take to impact diverse alumni engagement in your operation.


Who Should Attend

This webcast is designed for those in annual giving, alumni relations, as well as advancement leaders who want to take steps to incorporate diversity, equity, and inclusion strategies into their engagement and fundraising efforts.



Our expert instructor will cover the following considerations to help you begin building a more inclusive advancement operation:

  1. Information Gathering
    Learn how to listen to your alumni groups with intentionality so that you can identify barriers to break down and create new space for underrepresented alumni.
  2. Using Metrics to Showcase Inclusive Indicators
    You will learn how to show the journey of increasing representation within your alumni by tracking the number of proposals that have gone out with diversity, equity, and inclusion line items. This step is key to building a dashboard to demonstrate your progress on inclusivity.
  3. Making Inclusion Part of your Shop's Identity
    Soliciting feedback from voices you don’t have at the table is crucial when it comes to building a more inclusive advancement shop. Learn how to build relationships with your underrepresented students and alumni through internship opportunities, mentoring, club advising, and sponsorship, so your shop’s identity is one of diversity, equity, and inclusion.



portrait of Charleon Jeffries

Charleon A. Jeffries

Director, Diversity, Equity, and Inclusion, Division of Development and Alumni Relations, Penn State University

Charleon has spent the last 18 years dedicated to improving and responding to issues of equity, inclusion, and justice at Penn State University. She is the inaugural Director of Diversity, Equity, and Inclusion (DE&I) for Penn State’s Division Development of Alumni Relations (DDAR). In her role, she works directly with the Vice-President for DDAR in establishing and executing the Division’s strategic priorities for DE&I.

Read Speaker's Full Bio 


Questions About the Event? Email this event's Program Manager, Nick Pettet.

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  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
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  • Guidance from vetted subject matter experts
  • Unlimited access to all recorded online sessions

What You Get

Get the live webcast and the recording for one price.

Get access to live webcast including Q&A.

Receive permanent and unlimited access to recording.

Download speaker slides and supplemental materials.

Product Information

What’s included in your purchase?

  1. Live webcast session - a live presentation where you have the chance to ask questions and get personalized answers from our expert speakers. You must purchase the product prior to the live date in order to attend the live session.
  2. Webcast recording - a recording of our live session that you can access anywhere, anytime.

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