Family Giving: Cultivating the Next Generation of Wealth (Webcast Recording)

Digital Recording


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A top takeaway from the Millennial Impact Report notes that millennials support causes they are passionate about rather than institutions. However, what is often overlooked is that when deciding what to support, 75% of millennials say they would be likely or highly likely to support an organization if asked by a family member. Forty percent of affluent millennials took an active role in their family’s charitable giving before the age of 21.

What does this information tell us? It reminds us that we need to start engaging our children of wealth early, and we need to involve their parents. Our speakers will frame the discussion around three case studies specifically chosen to illustrate different approaches to family philanthropy. Join us for a webcast on how to strategically engage the giving power of families.

Who Should Attend

Front-line fundraisers will gain new insight to engage families and parents who have a relationship with the university. Donor relations professionals will learn how their stewardship efforts will set the stage for future cultivation and engagement. Leadership who are interested in making family giving a priority in their shops are encouraged to attend as well.

Learning Outcome

Learn tactics to cultivate the next generation of leadership donors.


  • The Implications of the Transfer of Wealth
  • Case Study 1: The Student Philanthropist
  • Case Study 2: Parental Guiding of the Emerging Philanthropist
  • Case Study 3: The Self-Directed Emerging Philanthropis
  • Final Tips on Generational Giving


Mary Solomons, Executive Director of Donor Relations and Campaign Events, Skidmore College

Ann Dejnozka, Head of Advancement, Emma Willard School