Developing Essential Fundraising Skills for Leadership Annual Giving

November 2, 2022 | 12:00 pm to 3:00 pm Eastern
Available 10 business days after the Live Training


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Strengthen donor cultivation, solicitation, and communication, in order to achieve increased levels of leadership support.  


To be an effective leadership annual giving officer, you must gain the skills for achieving and managing personal visits. First, you’ll learn how to set goals and metrics, then you’ll learn to identify the necessary legwork to cultivate donors for this type of solicitation. Our expert instructor will focus on teaching the fundraising skills necessary for obtaining donor visits, ensuring that visits are productive, and creating a culture that promotes buy-in from those future major donors. There will also be roleplay opportunities to help you put the content into practice. 


Who Should Attend

This training series is ideal for both new and seasoned advancement professionals who are building or revamping a leadership annual giving program. You will leave this training with the skills to bolster your leadership annual giving program. 

Attend the Full Series for the Most Impactful Experience

This training is part of an education series that has been specifically designed to help you to comprehensively assess, develop, and improve your leadership annual giving program. It consists of the following trainings — participate in all four to get the most impactful experience. The trainings include:

  • Identifying Your Leadership Annual Giving Goals and Pipeline
  • Developing Essential Fundraising Skills for Leadership Annual Giving
  • Considering Communication and Stewardship in Leadership Annual Giving
  • Positioning Your Leadership Annual Giving Program for Continued Success

The Academic Impressions Online Learning Experience

Intentionally Designed
Online Learning

Our virtual trainings go far beyond just replicating PowerPoint presentations online: these experiences are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. These trainings provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. You will leave these sessions with practical solutions that you can take back to your team or task force.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Guidance from vetted subject matter experts
  • Unlimited access to all recorded online sessions


Portrait of Brian Daugherty

Brian Daugherty

Senior Vice President and Chief Philanthropy & Communications Officer, San Diego Humane Society

With more than twenty years of experience in development with a focus on annual giving and major gifts, Brian has worked for a variety of organizations in the nonprofit arena, including the Baltimore Symphony Orchestra, the Maryland Zoo in Baltimore, the University of Baltimore, the University of California, San Diego San Diego State University and the University of San Diego. His experience includes extensive work on telemarketing campaigns, direct mail, board management, volunteer solicitations, e-philanthropy, and personal solicitations. Brian has used his extensive experience in statistical data analysis and strategic planning to be an integral team member of capital campaigns ranging in scope from $16 million to $1 billion.

Read Speaker's Full Bio.


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What’s included in your purchase?

  1. Virtual Training session - a live presentation where you have the chance to ask questions and get personalized answers from our expert speakers. You must purchase the product prior to the live date in order to attend the live session.
  2. Virtual Training recording - a recording of our live session that you can access anywhere, anytime.

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