Enhance your donor relationships with more impactful communication strategies.
Communicating the purpose of your leadership annual giving program should be a thoughtful and strategic process to build both donor loyalty as well as your donor pipeline. This session will help you to define specific communications and stewardship strategies for your leadership annual donors. Our expert instructor will also offer ways to build effective communication strategies that outline and emphasize the importance of leadership giving. Particular attention will be paid to young alumni, social media, and making a compelling case for support. You will also learn how to build an impactful stewardship program to ensure that you not only retain your leadership donors, but also retain and upgrade them successfully.
Who Should Attend
This training series is ideal for both new and seasoned advancement professionals who are building or revamping a leadership annual giving program. You will leave this training with the skills to bolster your leadership annual giving program and find even greater success going forward.
Attend the Full Series for the Most Impactful Experience
This training is part of an education series that has been specifically designed to help you to comprehensively assess, develop, and improve your leadership annual giving program. It consists of the following trainings — participate in all four to get the most impactful experience. The trainings include:
- Identifying Your Leadership Annual Giving Goals and Pipeline
- Developing Essential Fundraising Skills for Leadership Annual Giving
- Considering Communication and Stewardship in Leadership Annual Giving
- Positioning Your Leadership Annual Giving Program for Continued Success
The Academic Impressions Online Learning Experience
Our virtual trainings go far beyond just replicating PowerPoint presentations online: these experiences are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. These trainings provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. You will leave these sessions with practical solutions that you can take back to your team or task force.
What you will get:
- A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
- Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
- Practical takeaways and hands-on knowledge
- Guidance from vetted subject matter experts
- Unlimited access to all recorded online sessions
Senior Vice President and Chief Philanthropy & Communications Officer, San Diego Humane Society
With more than twenty years of experience in development with a focus on annual giving and major gifts, Brian has worked for a variety of organizations in the nonprofit arena, including the Baltimore Symphony Orchestra, the Maryland Zoo in Baltimore, the University of Baltimore, the University of California, San Diego San Diego State University and the University of San Diego. His experience includes extensive work on telemarketing campaigns, direct mail, board management, volunteer solicitations, e-philanthropy, and personal solicitations. Brian has used his extensive experience in statistical data analysis and strategic planning to be an integral team member of capital campaigns ranging in scope from $16 million to $1 billion.