Communicate with Young Alumni Across Multiple Channels

What’s included:

Live Webcast: December 13, 2019 | 1:00 to 2:00 p.m. Eastern
Webcast Recording: Available 10 business days after the Live Webcast

$475.00

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Learn how to create an intentional young alumni donor experience through channel integration.

While research about Millennials seems to suggest a focus on online giving platforms, direct mail and phone outreach are not dead. Your team needs to deliver consistent, integrated messages across multiple channels in order to cultivate this segment of young donors.

Join us online to learn how to:

  • Synthesize national research with your own young alumni giving trends to identify the best channels and messages for different solicitations
  • Deploy messaging across all channels for a young alumni campaign
  • Align stewardship responses with corresponding giving campaigns and channels

Who Should Attend

Anyone looking to increase young alumni giving — including alumni relations, annual giving, and marketing/communication professionals — will benefit from this webcast.

Agenda

  • Understanding What Resonates with Young Alumni
    • What does the latest research tell us?
    • How can you gather and analyze your own data?
  • Creative and Successful Campaigns
    • Employing effective messaging
    • Deploying and balancing messages across multiple channels
  • Stewarding Young Alumni Donors
    • How to get young alumni to be loyal donors
    • Institutional stewardship
    • Personalized stewardship

Instructor

Harmonie Farrow

Director of the Office of Loyalty Giving, Texas Christian University

In her current role, she oversees phonathon, student and young alumni philanthropy and digital philanthropy efforts. While at TCU, Harmonie developed and implemented FrogFunding, the University’s crowdfunding platform, TCU Gives Day and the Count Me In! student philanthropy program, a 2014 CASE gold award winner for both Annual Giving Programs and Best Practices in Fundraising. Read Harmonie’s full bio here.

Questions About the Event? Email this event’s Program Manager, Courtney Biedermann.

Product Information

What’s included in your purchase?

  1. Live webcast session – a live presentation where you have the chance to ask questions and get personalized answers from our expert speakers. You must purchase the product prior to the live date in order to attend the live session.
  2. Webcast recording – a recording of our live session that you can access anywhere, anytime.

For more details about this product, please visit our Product FAQs.