Developing a Collaborative Metrics Structure for Stronger Corporate Engagement



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Learn a collaborative way to measure and support your corporate engagement efforts.

Effective corporate engagement efforts are hard to quantify, especially because the cycle of relationship development can take a long time. Measuring success by dollars in the door is clear-cut but also not representative of the relationship as a whole. Fairleigh Dickinson University has developed an approach to their metrics, which motivate, track, and monitor corporate engagement.

Join us for this online training to learn how FDU has established and used team metrics in a collaborative way to support their corporate engagement goals. You’ll gain insights into how this structure promotes accountability as well as motivates and enables their team to progress and move forward. You will leave this webcast with tools and ideas that you can adapt for defining and measuring your own efforts.


Who Should Attend

Leaders and decision makers in corporate engagement and foundation relations will benefit from this content. Stakeholders interested in creating a more productive process for corporate engagement and those responsible for communicating progress and metrics to institutional leaders will also benefit.



During this one-hour webcast, our expert speaker will take you through the following considerations:

Step 1: Your Guiding Strategy
What are you trying to accomplish and what are some ways you can define your strategy to inform your success metrics?

Step 2: Cultivating Ownership for Success
Who is responsible for meeting the objectives of your strategic plan? How does accountability drive performance? How do you consistently monitor progress?

Step 3: Your Data Landscape
What qualitative and quantitative data is worth tracking and reporting, and what are the best practices to do this?

Step 4: Monitoring Progress
What kind of support do you and your staff need to ensure you’re doing what you need to do to reach your goals?


portrait of Chris Groff

Christopher Groff

Assistant Vice President, Corporate and Foundation Relations, Office of University Advancement, Fairleigh Dickinson University

Chris manages the CFR philanthropic planning, research, and stewardship process for all of Farleigh Dickinson’s campuses. His work and leadership has successfully led to an increase in the number of strategic corporate partnerships and grants dollars at FDU since 2004.

Read Speaker's Full Bio

Questions About the Event? Email this event's Program Manager, Christine Murphy.

The Academic Impressions Online Learning Experience

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Online Learning

Our virtual trainings go far beyond just replicating PowerPoint presentations online: these experiences are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. These trainings provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. You will leave these sessions with practical solutions that you can take back to your team or task force.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Guidance from vetted subject matter experts
  • Unlimited access to all recorded online sessions

What You Get

Get the live webcast and the recording for one price.

Get access to live webcast including Q&A.

Receive permanent and unlimited access to recording.

Download speaker slides and supplemental materials.

Product Information

What’s included in your purchase?

  1. Live webcast session - a live presentation where you have the chance to ask questions and get personalized answers from our expert speakers. You must purchase the product prior to the live date in order to attend the live session.
  2. Webcast recording - a recording of our live session that you can access anywhere, anytime.

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