Strategic Partnerships with Donor Relations and Athletics

Strategic Partnerships with Donor Relations and Athletics

July 30, 2018

1:00 - 2:15 p.m. EDT


Are you effectively stewarding and cultivating athletics donors and supporters?

In light of the changing tax legislation, how to properly steward and cultivate athletic donors and supporters is more important than ever. Join us online to hear from Lynne Wester, the Donor Relations Guru, and her partner Jacqueline Mattson of University of Texas Athletics on how they have been able to effectively partner their efforts for this unique audience.

Who Should Attend

Those working in central donor relations efforts with athletics donors, or those working within athletic donor relations or fundraising, will benefit from this online training.



  • Athletic Donor Needs
    • Differences between the general donor population
    • Adjusting based on “donor” categorization
  • Partnering Central Donor Relations and Athletics
    • Structuring your efforts
    • What can be standard to all other donors? What needs to be different?
    • Getting on the same page
  • Donor Relations Program Suggestions
    • Access
    • Information
    • Experience




Lynne Wester

Lynne Wester

Donor Relations Guru

Lynne is a frequent conference speaker and a well-known resource for donor relations and fundraising. She has been featured in The Washington PostCURRENTS magazine, The Chronicle of Philanthropy and other industry publications. Lynne also created the website and blog where she shares her expertise, opinions, and collections of samples on a variety of topics to the greater development world and hosts a monthly webinar series.

Using her hands-on approach, Lynne works with many organizations to help them keep their focus donor driven, technology savvy, strategic, and always with a splash of good humor. She received her undergraduate degrees from the University of South Carolina and is a loyal gamecock alumna, donor, and fan, and holds a master’s in strategic fundraising and philanthropy with an emphasis in higher education.


Jacqueline Mattson

University of Texas Athletics

Bio coming soon.


Members Express Register

FREE for Members
  • This webcast is included for free with our Advancement membership.
  • Not a Member? Learn More

Live Webcast Only

$350 through July 23$425
  • Webcast registration
  • Presentation materials and resources
  • Access to webcast recording for 60 days (available 10 days after webcast)

Webcast Recording Only

  • Presentation materials and resources
  • Permanent webcast recording link delivered 10 days after webcast

Questions About the Event?

Gwen Doyle Herbert
Sr. Program manager, Academic Impressions

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