Strategies to Increase Diverse Alumni Engagement

Strategies to Increase Diverse Alumni Engagement

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Build a better strategy to engage your diverse alumni.


Is your institution positioned to authentically and intentionally engage your diverse alumni populations? With the rise in national consciousness around racial injustice along with the shifting demographics of students in higher education, now is the time to ensure that you have a proactive strategy for engaging, celebrating, and including diverse alumni.

Join us for this virtual conference to learn how to effectively engage your diverse alumni by understanding and addressing the structural barriers and challenges that prevent engagement with Black, Asian-American, Latinx, women, and first-generation donor communities. We will also share tips, tricks, and techniques for building, growing, and developing successful programming for all. You will learn how to:

  • Build a case for a more diverse staff that will lead toward the development and implementation of programming for your diverse constituents
  • Use data to assess the needs of your diverse alumni
  • Craft and segment your communication to create a targeted communication plan
  • Grow your diverse alumni volunteer leadership in order to develop more inclusive programming
  • Identify practical next steps for implementing new programming that moves the needle on your diverse alumni engagement


Assess Yourself

As part of your registration, prior to the conference, you will participate in the Intercultural Development Inventory (IDI). The IDI is an online psychometric instrument based on the Developmental Model of Intercultural Sensitivity (DMIS). The IDI is useful for personal development and self-awareness, organizational assessment and development, and data-based intercultural training. This tool will be your foundation for understanding the nuances and complexities of cultural sensitivity and its importance in alumni programming.


Who Should Attend

Alumni relations professionals and those in advancement leadership that want to diversify their alumni engagement efforts are encouraged to attend. You will gain an understanding of how and where you can improve your strategic engagement efforts with diverse alumni. The content will also be applicable to annual giving professionals and those leading diversity and inclusion efforts.


Limited Attendance

In order to ensure a high-quality learning experience, we have intentionally designed this Virtual Training to have a limited number of total attendees. To ensure access from both paying participants and also from those who have an All-Inclusive membership, when the membership cap is reached, only paying participants can register after that point (while spaces are still available). If you have questions about whether this program is right for you, please contact us.

The Academic Impressions Online Learning Experience

Intentionally Designed
Online Learning

Our virtual trainings go far beyond just replicating PowerPoint presentations online: these experiences are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. These trainings provide you with an active learning environment and an online space where you can explore ideas, get inspired by what your peers are doing, and understand the range of possibilities around a certain topic. You will leave these sessions with practical solutions that you can take back to your team or task force.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Guidance from vetted subject matter experts

See What Our Attendees are Saying

"At first, I was skeptical that a virtual conference was capable of being both engaging and informational - but Academic Impressions has mastered it! The 3-day online event was structured in a creative way that all participants had multiple opportunities to interact with each other and the presenters. No one's questions went unheard or unanswered. Thank you for this great experience, it has changed my view of virtual conferences and I look forward to attending more in the future."

- Desiree Ford, Digital Communications Manager, Binghamton University

“The virtual conference has been amazing. The presenters have all been great and the information they’ve provided is going to help us better use our social media. Even though this conference had to be virtualized due to COVID-19, the online format has been set up in a way that we can all collaborate and share ideas. I’m very eager to take what I’ve learned back to campus and start implementing new ideas.”

- Chris Forde, Coordinator of Marketing & Public Information, Lincoln Trail College


 Day 1 | June 23, 2021


Welcome and Introductions
10:30 – 11:00 a.m. ET



Developing a Diverse Staff to Aid in Diverse Alumni Engagement Efforts
11:00 a.m. – 12:45 p.m. ET (with 15-minute break)
An essential element of developing your alumni engagement strategy for diverse audiences is ensuring your staff is representative of your alumni body. In this session, we will focus on how you can influence hiring and staffing by addressing unconscious bias in the hiring process and how you can find solutions that lead to a more diverse team.



12:45 – 1:15 p.m. ET



Understanding Intercultural Competency and Unconscious Bias
1:15 – 3:15 p.m. ET (with 15-minute break)
Using your completed Intercultural Development Inventory (IDI), you will participate in an activity to help you uncover the key barrier to inclusive programming––intercultural competency––and will learn the tools to talk about diversity within your shop. This tool will be your foundation for understanding the nuances and complexities of cultural sensitivity and its importance in alumni programming.



Establishing a Needs Assessment Strategy
3:15 – 3:45 p.m. ET
Our instructors will help you think strategically about understanding your diverse alumni and their needs. We will discuss diversity-related data you might already have at your disposal and strategies for assessing alumni needs.



3:45 – 4:00 p.m. ET



Demographic Data Integrity
4:00 – 4:30 p.m. ET
Capturing, maintaining, and protecting alumni data is essential to better inform the strategy behind your diverse engagement efforts. You will learn what data you should be tracking, how to obtain missing data, and know where your shop’s growth opportunities are within the data you have on-hand.



Giving Cultures
4:30 – 5:15 p.m. ET
Learn how you can make a case and raise more funds from diverse constituents and philanthropic funds that support your diversity, equity, and inclusion initiatives.


Day 2 | June 24, 2021


Reflection and Networking
10:30 – 11:00 a.m. ET
During this networking time, you will be grouped with peer institutions to share recent successes you’ve had in implementing diverse alumni initiatives on your campus and discuss the challenges you continue to face.



Affinity Groups
11:00 a.m. – 12:00 p.m. ET
You will discuss the following important topics related to affinity programming:

  • How can you build your affinity groups from the ground up?
  • How can you best support your affinity groups, and what does that look like?
  • How can you leverage your affinity groups to organize events and promote university messages and news?



12:00 – 12:15 p.m. ET



Identifying and Developing Volunteer Leadership
12:15 p.m. – 1:00 p.m. ET
Your most valuable alumni are your volunteers, giving ten times more than non-volunteers. Our experts will show you how to identify and develop the alumni who can take the lead in creating essential programming for diverse populations.



1:00 – 1:45 p.m. ET



Designing Intentional Programming for Diverse Alumni
1:45 – 2:45 p.m. ET
In this session, you will learn how to translate the needs of your diverse alumni into intentional programming options and plans.



Diverse Alumni Communications: Crafting the Message
2:45 – 3:30 p.m. ET
Diverse alumni communications are key to ensuring all other aspects of your programming are running successfully. You will focus on defining your messaging and segmenting communications during this hour.



3:30 – 3:45 p.m. ET



Defining and Measuring Success
3:45 – 4:15 p.m. ET
In this session, you will talk about what success looks like, including how to measure and report on diverse alumni engagement.



Gaining Buy-In and Planning Your Next Step
4:15 – 4:45 p.m. ET
To ensure that you can apply what you have learned, you will walk away knowing how to secure buy-in from campus partners and what steps you should take to effectively implement a new diverse alumni engagement strategy.



Conference Wrap Up, Q&A, and Evaluation
4:45 – 5:00 p.m. ET


Matt Carcella

Matt Carcella

Director, Diversity Alumni Programs and U.S. Regional Alumni Engagement, Cornell University

Matt has been in higher education administration for the past 15 years. Prior to his current role, he was the Associate Dean of Students and Director of the Lesbian, Gay, Bisexual, Transgender Resource Center at Cornell and previously held positions at Princeton University and St. Francis University Upward Bound.

Read Speakers's Full Bio.

Clarybel Peguero

Clarybel Peguero, Ed.D.

Senior Director for Volunteer Engagement, Duke Alumni Association, Duke University

Clarybel has over 20 years in higher education administration. She is an expert in setting strategy, leadership development, and implementation and administration of diversity and inclusion initiatives. She has designed and delivered trainings related to inclusion, unconscious bias, cultural competence, and microaggressions and has extensive experience in organizational culture and change management.

Read Speaker's Full Bio.


Kat Walsh

Executive Director of Diversity, Equity, and Inclusion, University of Michigan

As part of the University of Michigan’s five year initiative for creating a more vibrant campus, Ms. Walsh heads department-wide efforts toward implementing policies aimed at diversifying and creating more equitable opportunities for OUD staff, donors, and volunteers.

Read Speaker's Full Bio.


Can't attend the conference? Buy the binder.

Questions About the Event?

Nick Pettet

Nick Pettet
Learning & Development Manager

*There are limited spots available for All-Inclusive Members to register for Virtual Conferences for free in 2020. Each virtual conference has a registration cap in order to ensure a high-quality learning experience, personalized attention, networking and interactivity. If the cap has been met, All-Inclusive Members can register with a $250 discount if space is available.

Please note the member discount is not applicable on conference binders or success coaching.