Strategies to Improve Underrepresented Alumni Engagement

Strategies to Improve Underrepresented Alumni Engagement

April 29 - May 1, 2019 | Orlando, FL

 

Register

Build a better strategy to represent and engage your diverse alumni.

Student demographics in higher education are shifting rapidly; as these students become alumni, is your institution positioned well to engage underrepresented populations in a meaningful way?

Join us for a conference to learn how to develop and implement diverse alumni engagement programming, while overcoming challenges with data and internal staff training. Our expert instructors will focus on how to reach, communicate with, and engage diverse alumni populations intentionally and effectively. You will identify your next key steps and develop an action plan to implement on your campus immediately.

 

Assess Yourself

As part of your registration, prior to the conference, you will participate in the Intercultural Development Inventory (IDI). The IDI is an online psychometric instrument based on the Developmental Model of Intercultural Sensitivity (DMIS). The IDI is useful for personal development and self-awareness, audience analysis, examining topics salient to the training program, organizational assessment and development, and data-based intercultural training. This tool will be your foundation for understanding the nuances and complexities of cultural sensitivity and its importance in alumni programming.

 

Pre-Conference Workshop: Recruiting a Diverse Staff

An essential element of developing your alumni engagement for diverse audiences is ensuring your staff is representative of your alumni body. We encourage those in positions of hiring and staffing influence to join us to learn how to:

  • Maximize job postings
  • Reduce unconscious bias in the hiring process
  • Find creative solutions towards attracting diverse staff

 

Who Should Attend

Alumni relations professionals and those in advancement leadership looking to diversify their alumni engagement efforts are encouraged to attend. The content will be also applicable to annual giving professionals and diversity and inclusion officers.

Agenda

Day 1 | April 29, 2019

 

Pre-Conference Workshop

 

Pre-Conference Workshop: Recruiting a Diverse Staff

9:00 - 11:45 a.m.

An essential element of developing your alumni engagement for diverse audiences is ensuring your staff is representative of your alumni body. We encourage those in positions of hiring and staffing influence to join us to learn how to:

  • Maximize job postings
  • Reduce unconscious bias in the hiring process
  • Find creative solutions towards attracting diverse staff

 


 

Main Conference

12:00 - 5:45 p.m.

 

Registration, Welcome, and Introductions

 


 

Understanding Intercultural Competency and Unconscious Bias

Using your completed Intercultural Development Inventory (IDI), you will participate in an activity to help you uncover the key barrier to inclusive programming – intercultural competency – and will learn the tools to talk about diversity within your shop. This tool will be your foundation for understanding the nuances and complexities of cultural sensitivity and its importance in alumni programming.

 


 

Establishing a Needs Assessment Strategy

This session will help you think in a strategic way about understanding your diverse alumni and their needs. We will discuss diversity-related data you might already have at your disposal and strategies that can be used to assess alumni needs.

 


 

Demographic Data Integrity

Our instructors will help you focus on strategies that can improve your existing demographic data on alumni identity and affiliations, leveraging both outreach and partnerships across campus for existing data sources.

 


 

Networking Reception

 


 

Day 2 | April 30, 2019

8:30 a.m. - 4:30 p.m.

 

Listening Tours and Surveys

Here we will look at case studies and their strategies that our faculty have experienced first hand that will help you to assess your diverse alumni needs and engagement preferences.

 


 

Identities Exercise

Please check back shortly for session description.

 


 

Giving Cultures

We will discuss how philanthropic cultures might differ across different alumni affinities, including generational differences, women’s philanthropy, and others.

 


 

Affinity Groups

This session features a discussion of all things affinity programming:

  • How can we build up our affinity groups from the ground up?
  • How best can we support them, and what does that look like?
  • How can we leverage them to organize events and promote university messages and news?

 


 

Designing Intentional Diverse Alumni Programming

It is important to understand how you can translate the needs of your diverse alumni into intentional programming options and plans.

 


 

Identifying and Developing Volunteer Leadership

Here we will dive into the issue that makes or breaks most of your programming – volunteer leadership.

 


 

Day Two Q&A

 


 

Day 3 | May 1, 2019

8:30 a.m. - 12:00 p.m.

 

Diverse Alumni Communications: Crafting the Message

Diverse alumni communications are key to ensuring all other aspects of diverse alumni programming. Defining messaging and segmenting communications will be the focus of this hour.

 


 

Defining and Measuring Success

In this last learning session of the conference we will talk about what success might look like, such as how you can measure and report diverse alumni engagement.

 


 

Break-out Session: Problem Solving with Like Institutions

To ensure that you are able to apply all that you’ve learned over the previous few days, we will take you through an activity that will help you develop an action plan for deploying your newfound knowledge on diversifying alumni engagement efforts.

 


 

Conference Wrap Up, Q&A, and Evaluation

April 29 - May 1, 2019 | Orlando, FL

Conference Hotel Information

Marriott Orlando World Center
8701 World Center Drive
Orlando, FL 32821
407.239.4200

Room Rate: $185, plus applicable tax.

Room Block Dates: nights of April 29 - May 1, 2019.

Rate Available Until: March 28, 2019.

Reserve Your Room: Click here or call 407.239.4200 to make your reservations and indicate that you are with the Academic Impressions group to receive the group rate. Please book early - rooms are limited and subject to availability.

Speakers

EliseBetz-150x150

Elise Betz

Executive Director, Alumni Relations, University of Pennsylvania

Elise began her tenure at Penn with the annual fund and currently manages a majority of the institution’s alumni relations efforts, including communications, alumni education, the multicultural alliance, and alumni travel.

Read Elise's full bio here.

KatWalsh-150x150

Kat Walsh

Director of DEI Initiatives & Student Engagement, University of Michigan

As part of the University of Michigan’s five year initiative for creating a more vibrant campus, Ms. Walsh heads department-wide efforts toward implementing policies aimed at diversifying and creating more equitable opportunities for OUD staff, donors, and volunteers. Ms. Walsh also leads student philanthropy initiatives on the University of Michigan campus.

Read Kat's full bio here.

Durice Headshot

Durice White Galloway

Senior Executive Director of Alumni Engagement, University of California San Diego

Durice spent eight years working for Elon University in alumni engagement and major giving. Bringing passion and enthusiasm into her roles, Durice has extensive experience in advancement with special recognition and work in alumni engagement, annual and major giving, and donor relations with a focus on efforts around diversity and inclusion.

Read Durice's full bio here.

Pre-Conference Workshop Only

$395 through April 12$495

Learn how to ensure that your staff is truly representative of your student body.

Main Conference Only

$1,495 through April 12$1,595

Build a better strategy to represent and engage your diverse alumni.

Can't Attend? Buy the Conference Binder
$295

Purchase the conference binder, which includes all presentation slides, worksheets, action plans, and additional resources.

Note: Conference attendees do not need to purchase materials separately.

Questions About the Event?

Egstad-Whitney

Whitney Egstad
Program Manager, Academic Impressions

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