Strategies to Improve Underrepresented Alumni Engagement

Strategies to Improve Underrepresented Alumni Engagement

August 20 - 21, 2020 | Eastern Time

Build a better strategy to represent and engage your diverse alumni.

Overview

Is your institution positioned to authentically and intentionally engage underrepresented populations? With the rise in national consciousness around racial injustice along with the shifting demographics of students in higher education, now is the time to ensure that your plan includes a proactive strategy for engaging, celebrating, and including underrepresented alumni.

Join us for a virtual conference to learn how to effectively engage your underrepresented alumni by understanding and addressing the structural barriers and challenges that can prevent engagement with these critical populations. We will also share tips, tricks, and techniques for building, growing, and developing successful programming for all. You will learn how to:

  • Build your case for a more diverse staff that will lead toward the development and implementation of programming for your diverse constituents
  • Identify and develop your alumni volunteer leadership to grow your giving pipeline
  • Develop an action plan to implement on your campus immediately

 

Assess Yourself

As part of your registration, prior to the conference, you will participate in the Intercultural Development Inventory (IDI). The IDI is an online psychometric instrument based on the Developmental Model of Intercultural Sensitivity (DMIS). The IDI is useful for personal development and self-awareness, organizational assessment and development, and data-based intercultural training. This tool will be your foundation for understanding the nuances and complexities of cultural sensitivity and its importance in alumni programming.

 

Who Should Attend

Alumni relations professionals and those in advancement leadership looking to diversify their alumni engagement efforts are encouraged to attend. The content will also be applicable to annual giving professionals and diversity and inclusion officers.

As the coronavirus pandemic unfolds nationally, it is so important to keep connecting and networking with your peers - at a “social distance” - and to keep learning and developing as higher-ed leaders and professionals. Don’t let social distancing and quarantines prevent you from setting aside time for professional development. Everything is changing so fast; more than ever, we need to be pooling our resources and knowledge and finding the best ways to develop our capacity, connect and share with each other, and move forward during a challenging time.

*A limited number of FREE member spots are open for each virtual conference. Sign up today.

The Academic Impressions Virtual Conference Experience

Our virtual conferences go far beyond just replicating PowerPoint presentations online: these new programs are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. As higher education strives to adapt rapidly to the shifting crisis, connecting with your peers who are experiencing similar challenges can be the best use of your professional development time.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Unlimited access to all recorded online sessions
  • Access to an online conference hub — one-stop shop for presentation materials, attendee introductions, worksheets, supplemental reading, videos, and other resources

See What Our Attendees are Saying

"At first, I was skeptical that a virtual conference was capable of being both engaging and informational - but Academic Impressions has mastered it! The 3-day online event was structured in a creative way that all participants had multiple opportunities to interact with each other and the presenters. No one's questions went unheard or unanswered. Thank you for this great experience, it has changed my view of virtual conferences and I look forward to attending more in the future."

- Desiree Ford, Digital Communications Manager, Binghamton University

“The virtual conference has been amazing. The presenters have all been great and the information they’ve provided is going to help us better use our social media. Even though this conference had to be virtualized due to COVID-19, the online format has been set up in a way that we can all collaborate and share ideas. I’m very eager to take what I’ve learned back to campus and start implementing new ideas.”

- Chris Forde, Coordinator of Marketing & Public Information, Lincoln Trail College

AGENDA

Day One

(Eastern Time)

 

Tech Check and Networking
10:00am – 10:30am

 


 

Welcome and Introductions
10:30am – 11:00am

 


 

Developing a Diverse Staff to Aid in Diverse Alumni Engagement Efforts
11:00am – 12:45pm (with 15-minute break)
An essential element of developing your alumni engagement strategy for diverse audiences is ensuring your staff is representative of your alumni body. In this session, we will focus on how you can influence hiring and staffing by addressing unconscious bias in the hiring process and how you can find solutions that lead to a more diverse team.

 


 

Break
12:45pm – 1:15pm

 


 

Understanding Intercultural Competency and Unconscious Bias
1:15pm – 3:15pm (with 15-minute break)
Using your completed Intercultural Development Inventory (IDI), you will participate in an activity to help you uncover the key barrier to inclusive programming – intercultural competency – and will learn the tools to talk about diversity within your shop. This tool will be your foundation for understanding the nuances and complexities of cultural sensitivity and its importance in alumni programming.

 


 

Establishing a Needs Assessment Strategy
3:15pm – 3:45pm
Our instructors will help you think strategically about understanding your diverse alumni and their needs. We will discuss diversity-related data you might already have at your disposal and strategies for assessing alumni needs.

 


 

Break
3:45 – 4:00pm

 


 

Identities Exercise
4:00pm – 4:30pm
Our faculty will lead an exercise to help you reveal and examine the many identities at play in your professional interactions.

 


 

Giving Cultures
4:30pm – 5:30pm
Learn how you can make a case and raise more funds from underrepresented constituents and philanthropic funds that support your diversity, equity, and inclusion initiatives.

 


 

Virtual Networking
5:30pm – 6:00pm

 


Day 2

(Eastern Time)

 

Virtual Table Topics
10:00am – 10:30am
During this networking time, attendees will be able to choose what virtual table topic room they’d like to participate in, based on topics chosen from the previous day’s discussions.

 


 

Affinity Groups
10:30am – 11:30am

  • You will discuss the following important topics related to affinity programming:
  • How can you build your affinity groups from the ground up?
  • How can you best support your affinity groups, and what does that look like?
  • How can you leverage your affinity groups to organize events and promote university messages and news?

 


 

Break
11:30am – 11:45am

 


 

Identifying and Developing Volunteer Leadership
11:45am – 12:30pm
Your most valuable alumni are your volunteers, giving 10 times more than non-volunteers. Our experts will show you how to identify and develop the alumni who can take the lead in creating essential programming for underrepresented populations.

 


 

Designing Intentional Programming for Diverse Alumni
12:30pm – 1:30pm
In this session, you will learn how to translate the needs of your diverse alumni into intentional programming options and plans.

 


 

Break
1:30pm – 2:00pm

 


 

Diverse Alumni Communications: Crafting the Message
2:00pm – 2:45pm
Diverse alumni communications are key to ensuring all other aspects of your programming are running successfully. You will focus on defining your messaging and segmenting communications during this hour.

 


 

Defining and Measuring Success
2:45pm – 3:15pm
In this session, you will talk about what success can look like, including how you can measure and report on diverse alumni engagement.

 


 

Break
3:15pm – 3:30pm

 


 

Gaining Buy-In
3:30 – 4:45pm
To ensure that you are able to apply all that you’ve learned, you will complete an activity that will help you develop an action plan for deploying your newfound knowledge on diversifying alumni engagement efforts.

 


 

Conference Wrap Up, Q&A, and Evaluation
4:45pm – 5:00pm

SPEAKERS

Matt Carcella

Matt Carcella

Director, Diversity Alumni Programs and U.S. Regional Alumni Engagement, Cornell University

Matt has been in higher education administration for the past 15 years. Prior to his current role, he was the Associate Dean of Students and Director of the Lesbian, Gay, Bisexual, Transgender Resource Center at Cornell and previously held positions at Princeton University and St. Francis University Upward Bound.

Read Speakers's Full Bio.

Clarybel Peguero

Clarybel Peguero, Ed.D.

Senior Director for Volunteer Engagement, Duke Alumni Association, Duke University

Clarybel has over 20 years in higher education administration. She is an expert in setting strategy, leadership development, and implementation and administration of diversity and inclusion initiatives. She has designed and delivered trainings related to inclusion, unconscious bias, cultural competence, and microaggressions and has extensive experience in organizational culture and change management.

Read Speaker's Full Bio.

KatWalsh-150x150

Kat Walsh

Director of DEI Initiatives & Student Engagement, University of Michigan

As part of the University of Michigan’s five year initiative for creating a more vibrant campus, Ms. Walsh heads department-wide efforts toward implementing policies aimed at diversifying and creating more equitable opportunities for OUD staff, donors, and volunteers.

Read Speaker's Full Bio.

All-Inclusive Members Get

$250 off*

PRICING

Features

  • Presentation resources from this training (when applicable)

  • Access to THIS virtual conference

  • Access to all virtual trainings for one year*

  • Unlimited access to all upcoming live webcasts and on-demand trainings for one year. See list of trainings here.

  • $250 off online bootcamps, membership-capped virtual trainings, and in-person conferences

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Virtual Conference


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    $1,395.00 $1,295.00
    Register

10-User Membership






  • $750.00
    Price is per user, per year, billed annually.
    Become A Member

25-User Membership






  • $400.00
    Price is per user, per year, billed annually.
    Become A Member

Virtual Conference

  • Presentation resources from this training (when applicable)

  • Access to THIS virtual conference

  • $1,395.00 $1,295.00
    Register

10-User Membership

  • Presentation resources from this training (when applicable)

  • Access to THIS virtual conference

  • Access to all virtual trainings for one year*

  • Unlimited access to all upcoming live webcasts and on-demand trainings for one year. See list of trainings here.

  • $250 off online bootcamps, membership-capped virtual trainings, and in-person conferences

  • $750.00
    Price is per user, per year, billed annually.
    Become A Member

25-User Membership

  • Presentation resources from this training (when applicable)

  • Access to THIS virtual conference

  • Access to all virtual trainings for one year*

  • Unlimited access to all upcoming live webcasts and on-demand trainings for one year. See list of trainings here.

  • $250 off online bootcamps, membership-capped virtual trainings, and in-person conferences

  • $400.00
    Price is per user, per year, billed annually.
    Become A Member

Can't attend the virtual conference? Buy the binder

  • All presentation resources

  • $295

    each


Questions About the Event?

Nick Pettet

Nick Pettet
Program Manager, Academic Impressions

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*There are limited spots available for All-Inclusive Members to register for Virtual Conferences for free in 2020. Each virtual conference has a registration cap in order to ensure a high-quality learning experience, personalized attention, networking and interactivity. If the cap has been met, All-Inclusive Members can register with a $250 discount if space is available.

Academic Affairs, Advancement/Alumni Relations, Enrollment Management, and Student Affairs members will continue to receive $100 off conference registrations, if applicable. Upgrade your membership to qualify for a higher discount.

Please note the member discount is not applicable on conference binders or success coaching.