Tools for Creating a Brand Culture at Your Institution

Tools for Creating a Brand Culture at Your Institution

November 3, 2017

1:00 to 2:00 p.m. EDT

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Learn how to use tools to build a stronger brand culture at your institution. 

After an institutional brand is in place, higher ed marketers often feel the need to play the role of “brand police” rather than taking meaningful steps to move the needle on brand culture and adoption.

Join us for a webcast that will help you move more strategically toward a meaningful brand culture at your institution. Our expert instructor will present a three-tiered framework that you can apply to help you build a stronger brand culture at your institution, and will provide examples of the kinds of tools, templates, ongoing educational strategies, and assessment mechanisms her institution is using to strengthen brand culture.

Who Should Attend

This webcast has been designed for marketing and communications professionals who would like to build a stronger brand culture on campus wherein the campus community meaningfully embraces, accepts, supports, complies with, and “lives” the existing brand.

An Alternative Branding Webcast

In addition to this webcast, we are hosting another webcast focused on how to conduct a sub-branding process for individual units on your own campus, while staying true to the parent brand architecture.

Five Steps for Sub-Branding in Higher Education

November 6, 2017


Our instructor will present a framework for building brand culture that consists of the following three levels, or “tiers”:

“Tier 1”: Providing tools

Our instructor will discuss how her institution moved from providing generic brand templates to providing a more robust suite of customizable, still-on-brand templates using a digital asset management system.

“Tier 2”: Engaging in ongoing brand education

You will learn about the approach that our instructor takes (topics and timelines) to providing ongoing brand education to various departments on campus.

“Tier 3”: Establishing incentives and recognition for “living the brand”

Our instructor will discuss how brand attributes can be built into performance reviews and employee recognition programs to help incentivize and reward people who truly live and embody the institutional brand.



Sherrie Weldon

Chief Marketing Officer
Lynn University

An experienced senior executive and strategic marketer, Sherrie Weldon’s career has spanned over 20 years of corporate and agency roles in New York, London, and San Francisco. She has worked for leading brands including Sony, Philips, HP, Xerox, FTI Consulting, and Florida State University.

Since joining Lynn University in 2013, Sherrie and her team have modernized the university’s brand, incorporating professional communications into the campus culture and aligning marketing with the university’s 2020 strategic plan. Her recent achievements include university-wide brand guidelines, a new athletics brand for Lynn’s national champion Fighting Knights, and international recognition for the university’s innovative iPad-powered learning program.

Questions About the Event?

Sarah Seigle Peatman
Program Manager, Academic Impressions

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