Using a Council to Establish a Holistic Corporate Engagement Strategy

Using a Council to Establish a Holistic Corporate Engagement Strategy

November 13, 2018 | 1:00 to 2:00 p.m. Eastern

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Learn how to use a council structure to improve your holistic corporate engagement strategy.

One of the biggest barriers in moving toward a more holistic and centralized corporate engagement strategy is knowing how to bring together disparate efforts, people, and corporate touchpoints across campus to move forward with a more comprehensive relationship with a company. Join us online to learn how to develop a cross-functional group that will help you foster a culture of holistic corporate engagement for your institution.

What is a Corporate Council?

You will learn about how Emory University has established an even better holistic corporate engagement model through an internal working group. This council includes internal representatives from corporate relations, continuing education, athletics, procurement, and each school. Through regular meetings, they have streamlined and further developed holistic corporate relationships.

Who Should Attend

Any higher education professionals interfacing with corporate engagement efforts are encouraged to attend this webcast, including those in corporate relations, academic affairs, career services, sponsored research, and tech transfer. This webcast will be particularly helpful for those who want to move to a centralized model, or those who have a holistic model that would benefit from increased cross-campus collaboration.


  • Establishing a Council
    • Defining a holistic strategy
    • Cultivating buy-in
    • Finding your champion
    • Identifying stakeholders
  • Facilitating Council Meetings
    • Building trust
    • Company audit exercises
    • Identifying areas to improve collaboration
  • On the Horizon
    • Mini-account teams
    • Recognition/stewardship program



Tarsha Calloway

Ms. Calloway is currently leading the Office of Corporate Relations for Emory University, where she is responsible for developing strategy and providing direction for multi-dimensional executive and corporate engagement activities. Ms. Calloway has held management positions in marketing and sales at Marriott International, US Airways, and Porsche Cars North America, where she has been highly successful in developing and executing sales and marketing strategies, motivating teams, and leading internal organizational strategies designed to reduce costs, drive business growth, and respond to evolving customer and constituent needs. In the nonprofit sector, Ms. Calloway has developed strategies at the American Cancer Society designed to generate revenue and create partnership synergies; she has also focused on corporate engagement, executive philanthropy and community mobilization. Ms. Calloway was most recently named 2018 Nonprofit Professional of the Year by Nonprofit PRO magazine and writes a monthly column, Fundraising Connections. Ms. Calloway holds an M.B.A. in International Business from Mercer University Stetson School of Business and a Bachelor of Arts in Journalism and Theater from Texas Southern University.  

Questions About the Event?

Christine Murphy
Online Training Manager, Academic Impressions

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