Keep your social content and ideas fresh and exciting across platforms.
Learn how to keep social content and ideas fresh and exciting across platforms. In this suite, Lynne Wester will show examples of how to incorporate fun, gratitude, and conversation into posts to better engage donors and alumni.
In this suite of modules, each just 12 minutes or less, we’ll highlight several innovative uses of a particular platform that you can quickly adapt for your shop’s priorities. Watch only the modules for the platforms you need!
Who Should Attend
This webcast is designed for advancement professionals who are already using social channels, but are looking to infuse their communications with new and novel ideas and best practices and who are looking to use creativity to spark a new interaction with donors and alumni.
This suite contains six modules. Each session is dedicated to one social media channel and contains examples on developing communications around gratitude and fun, and how to cultivate a conversation on each medium:
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- YouTube
- Snapchat
Lynne Wester
Lynne is a frequent conference speaker and a well-known resource for donor relations and fundraising. She has been featured in The Washington Post, CURRENTS magazine, The Chronicle of Philanthropy and other industry publications. Lynne also created the website and blog www.donorrelationsguru.com where she shares her expertise, opinions, and collections of samples on a variety of topics to the greater development world and hosts a monthly webinar series.
Using her hands-on approach, Lynne works with many organizations to help them keep their focus donor driven, technology savvy, strategic, and always with a splash of good humor. She received her undergraduate degrees from the University of South Carolina and is a loyal gamecock alumna, donor, and fan, and holds a master's in strategic fundraising and philanthropy with an emphasis in higher education.
Questions About the Event?
Gwen Doyle Herbert
Program Manager, Academic Impressions