Beyond the Basics: Leveraging LinkedIn to Reach Adult Prospects

April 16, 2012

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Overview

Learn how to recruit and enroll more adult students using LinkedIn.

Social media applications have proven to be successful tools for admissions efforts, but do these applications also work for the adult student market? Recent research indicates that older, non-traditional, and working adults tend to make greater use of LinkedIn than other social media applications. What can and should you do to reach prospective adult students on LinkedIn and incorporate this effort into your overall marketing strategy?

This webcast will outline various methods to engage your audience and to measure and analyze the effectiveness of your efforts. You will learn how to utilize the LinkedIn Marketing Solutions applications to their fullest potential and optimize your adult marketing campaigns.

WHO SHOULD ATTEND

This webcast is designed for admissions and marketing professionals seeking techniques and strategies to increase adult applicants to their programs and convert them to enrollees using LinkedIn Marketing Solutions. This program is designed for the intermediate to advanced LinkedIn user. To get the most from this program, you should have familiarity with using LinkedIn and LinkedIn company profiles.

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Agenda

Learning Outcome:

After participating in this webcast, you will be able to use LinkedIn tools more effectively in order to enhance your marketing and recruitment strategy for adult student prospects.

Monday, April 16, 2012

1:00 - 2:30 p.m. EDT

Who is on LinkedIn and why
- Segmenting your target audience
- What academic programs benefit best using LinkedIn
LinkedIn Marketing Solutions
- Company pages
- Social advertisements
- Groups
- Mobile
- Polls
LinkedIn insight
- Analytics
- Reports and research
- Making the most out of your LinkedIn data
LinkedIn data benchmarking
- Industry standards and norms
Developing a LinkedIn marketing strategy
- Step-by-step process
- Template to help understand your target audience needs

Want more information about this event?

Contact Marla P. Whipple, Senior Conference Director if you'd like additional information about the program agenda.

Instructors

Mike McCready

Web and Social Media Strategist

Lethbridge College

Mike McCready has more than 11 years of experience as a web professional and has spent the past four years focusing on web strategy and digital marketing, including social media. He has been blogging about social media and marketing for four years at www.mikemccready.ca. Mike is the web and social media strategist at Lethbridge College, where he engages and trains the campus community on effective social media use and strategy, while also providing strategic direction on technology and trends related to marketing and communications. Additionally, Mike provides social media consulting, training, and presentations to businesses, individuals, and nonprofit agencies.

Mike Barzacchini

Director of Marketing Services

Harper College

Mike has worked in marketing communication and public relations for more than 20 years. Currently, he directs the marketing department for Harper College, a large, metropolitan community college outside of Chicago. He developed the college’s first branding campaign and leads the institution’s integrated marketing, Web, and social media initiatives.

Registration

$600.00

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