Learn how to recruit and enroll more adult students using LinkedIn.
Social media applications have proven to be successful tools for admissions efforts, but do these applications also work for the adult student market? Recent research indicates that older, non-traditional, and working adults tend to make greater use of LinkedIn than other social media applications. What can and should you do to reach prospective adult students on LinkedIn and incorporate this effort into your overall marketing strategy?
This webcast will outline various methods to engage your audience and to measure and analyze the effectiveness of your efforts. You will learn how to utilize the LinkedIn Marketing Solutions applications to their fullest potential and optimize your adult marketing campaigns.
This webcast is designed for admissions and marketing professionals seeking techniques and strategies to increase adult applicants to their programs and convert them to enrollees using LinkedIn Marketing Solutions. This program is designed for the intermediate to advanced LinkedIn user. To get the most from this program, you should have familiarity with using LinkedIn and LinkedIn company profiles.
Research from the Pew Internet & American Life Project confirms that the adoption rate of many social media tools by the college-aged is rising. But it's important not to get distracted by the rush of popularity these technologies enjoy and then establish a presence without a strategy. It's critical to define specific uses of social media tools to help achieve specific communications goals. Read more
Did you know that CD recordings are 50% off when purchased along with the live webcast connection? Visit the registration tab for details.
After participating in this webcast, you will be able to use LinkedIn tools more effectively in order to enhance your marketing and recruitment strategy for adult student prospects.
Mike McCready has more than 11 years of experience as a web professional and has spent the past four years focusing on web strategy and digital marketing, including social media. He has been blogging about social media and marketing for four years at www.mikemccready.ca. Mike is the web and social media strategist at Lethbridge College, where he engages and trains the campus community on effective social media use and strategy, while also providing strategic direction on technology and trends related to marketing and communications. Additionally, Mike provides social media consulting, training, and presentations to businesses, individuals, and nonprofit agencies.
Mike Barzacchini has worked in marketing and public relations for more than 20 years. For the past 16 years, he has served as director of the Marketing Services Department at Harper College. Mike developed Harper's first branding campaign and leads the College’s integrated marketing, web, and social media initiatives.
Along with his higher ed experience, Mike has created communication campaigns for healthcare organizations, state government agencies, manufacturers, and consumer service companies. Whether leading a workshop, writing copy for a direct marketing project or planning a campaign, Mike’s work is guided by the following three principles: access, usability, and relevance.
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