Developing Your Campaign Reports: Getting It Right the First Time

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Today, Ashlyn Sowell, Gettysburg's associate vice president and campaign director, with input from Gettysburg's director of advancement services, walks you through the process of developing effective campaign reports -- and discusses several sample reports.

We hope you will find this article useful and share it with your colleagues.

by Ashlyn Sowell (Gettysburg College)

As we prepared for our campaign at Gettysburg College, we knew that we had to have accurate, easy to understand, and useful campaign reports.  In addition to the staff needing to know where we stood on our progress to goals, our president and the trustees were interested as well.  Here are a few tips based on what we learned that might help you to get yours right the first time!

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