Despite how critical the phonathon can be to the annual fund, student callers are often given minimum training -- or training that doesn’t set them up well to succeed in soliciting donor support for the institution. To learn some tips from past and present managers of highly effective phonathon programs, we turned this week to Jessica Cloud, who administers a comprehensive annual giving program for the University of Southern Mississippi Foundation, and Albert Melfo, director of annual giving at Kent State University.
Cloud and Melfo suggest these four tips for training callers:
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