Marketing with Online Video

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Published in 2010.

The last week has seen some unorthodox and controversial uses of online video, including Yale's admissions musical. With more colleges considering the uses of online video in communicating with applicants and other constituents, we turned to Jason Simon, director of marketing and communications for the University of California system, and Mike Barzacchini, director of marketing services for Harper College, for advice on how to use online video effectively.

4 Keys to Effective Video

"I'm not a big proponent of gimmickry or the pursuit of different production techniques. The basics are that you need a powerful story."
Jason Simon, U of California

Simon and Barzacchini suggest 4 elements you need for an effective online video:

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