Enrollment Management & Marketing

Enrollment Management & Marketing

The enrollment picture has become much more complicated in recent years given the compounding factors of heightened competition, public skepticism about the value of higher education, economic uncertainty, and declining high school graduation rates in certain parts of the country. These changing market conditions require Enrollment Management & Marketing leaders to forge new paths and think differently about the way they approach their work.

Our Enrollment Management & Marketing resources are curated to help leaders think strategically about ways to align marketing, admissions, and financial aid strategy. Explore dozens of best practices, case studies, and new approaches to successfully recruiting and retaining students in today’s dynamic climate.

Enrollment Management & Recruitment

  • Make the right tuition pricing, financial aid, and scholarship allocation decisions
  • Build enrollment pipelines through transfer, international, and other strategic partnerships
  • Create brand awareness in new recruitment markets
  • Engage prospective and admitted students through compelling recruitment and yield communications

Admissions & Enrollment Services

  • Train new admissions counselors on how to convey value and build connection
  • Track the right metrics and manage your admissions team’s performance
  • Improve customer service across admissions, financial aid, the registrar, and other key enrollment and student service areas

Marketing & Communications

  • Build and improve content strategy
  • Illustrate institutional value and the student experience through authentic storytelling
  • Stay up to date with current social media trends and best practices
  • Manage and evolve your institution’s brand strategy

Engage in live and on-demand online learning in all crucial areas of Enrollment Management & Marketing:

See a Sample of What's Included*

On-Demand Learning Opportunities

students working in a small group on computers

WEBCAST RECORDING

Reporting to Stakeholders in Times of Enrollment Management Challenges

Learn More ⟶

People collaborating

WEBCAST RECORDING

Collaborating Effectively with Academics in Strategic Enrollment Management

Learn More ⟶

Classroom

WEBCAST RECORDING

Predictive Models for Enrollment: A Showcase of Three Examples

Learn More ⟶

Online data

WEBCAST RECORDING

Busting Myths Around Your Market Position: Making Data-Informed Decisions

Learn More ⟶

video camera with a student in front of books

WEBCAST RECORDING

Using Video Effectively in Recruitment Marketing

Learn More ⟶

Typing on a laptop

WEBCAST RECORDING

Boost Student Recruitment with Online and Virtual Events

Learn More ⟶

Social media

WEBCAST RECORDING

Leading with Social-First: An Innovative Approach to Content Creation

Learn More ⟶

People on social media

WEBCAST RECORDING

Making Your Social Media Content Accessible and Inclusive

Learn More ⟶

Customer service

WEBCAST RECORDING

Building a University Service Culture: Case Study from Laurentian University

Learn More ⟶

Tree

SHORT LESSONS & QUIZZES

FERPA Lessons and Quizzes

Learn More ⟶

View a list of all training content included in membership.

Members: Login to access trainings. Not a member yet? Learn more about membership below.

Exhaustion, Cynicism, Inefficacy

51% of faculty and staff are experiencing clinical levels of burnout.

PARTNER WITH YOUR ACCOUNT MANAGER FOR ONGOING SUPPORT

Your Account Manager is your strategic partner dedicated to both maximizing membership adoption and ensuring its impact. We are invested in the success of your team and we customize our approach to your professional growth and development.

We understand that access to membership does not equal adoption, and adoption does not necessarily result in impact. Your Account Manager will collaborate with your team to ensure they engage with resources in a strategic manner, which will ultimately result in a lasting impact on their growth.

Access: At the start of the partnership, your Account Manager will work with you to plan launching membership resources to all assigned users. They will collaborate with you on a communication plan, conduct virtual open houses with your users, and ensure those with membership access have the resources they need to succeed.

Adoption: Throughout the course of your membership, your Account Manager will monitor usage and help identify professional development opportunities that will engage your team.

Impact: With the help of stakeholders, your Account Manager will deploy one or more impact surveys over the course of the membership term to help you understand what impact professional development has had on individuals. We measure satisfaction and gain an understanding of what your users have learned by engaging with Academic Impressions professional development opportunities.

WHAT DOES MEMBERSHIP INCLUDE

Access to a continuously expanding library of live online trainings, designed to be practical, discussion-based, and highly experiential

Unlimited anytime, anywhere access to on-demand trainings and resources that you can engage with on your own time from the convenience of your workspace

New trainings every week, designed to respond to the latest needs of the higher ed community

$250 discount on multi-week cohort-based bootcamps and in-person conferences

Get These Trainings and More With Membership

Questions about membership?

portrait of Meg Paladino

Meghan Paladino
Membership Advisor, Academic Impressions