Enrollment Management & Marketing

Enrollment Management & Marketing

The enrollment picture has been challenging for years—marked by heightened competition, rising tuition costs, declining high school graduation rates, a strong economy, and public skepticism about the value of higher education. And that was before the changes to NACAC CEPP and the impact of the global COVID-19 pandemic. The challenges facing enrollment managers today are unprecedented.

Changing market conditions require new approaches and our Enrollment Management & Marketing resources are curated to help leaders think strategically about ways to align marketing, admissions, and financial aid strategy. Explore dozens of best practices, case studies, and new approaches to successfully recruiting and retaining students in today’s dynamic climate.

Enrollment Management & Recruitment

  • Make the right tuition pricing, financial aid, and scholarship allocation decisions
  • Build enrollment pipelines through transfer, international, and other strategic partnerships
  • Create brand awareness in new recruitment markets
  • Engage prospective and admitted students through compelling recruitment and yield communications

Admissions & Enrollment Services

  • Train new admissions counselors on how to convey value and build connection
  • Track the right metrics and manage your admissions team’s performance
  • Improve customer service across admissions, financial aid, the registrar, and other key enrollment and student service areas

Marketing & Communications

  • Build and improve content strategy
  • Illustrate institutional value and the student experience through authentic storytelling
  • Stay up to date with current social media trends and best practices
  • Manage and evolve your institution’s brand strategy

Engage in live and on-demand online learning in all crucial areas of Enrollment Management & Marketing:

See a Sample of What's Included*

On-Demand Learning Opportunities

students working in a small group on computers

WEBCAST RECORDING

Reporting to Stakeholders in Times of Enrollment Management Challenges

Learn More ⟶

People collaborating

WEBCAST RECORDING

Collaborating Effectively with Academics in Strategic Enrollment Management

Learn More ⟶

Classroom

WEBCAST RECORDING

Predictive Models for Enrollment: A Showcase of Three Examples

Learn More ⟶

Online data

WEBCAST RECORDING

Busting Myths Around Your Market Position: Making Data-Informed Decisions

Learn More ⟶

video camera with a student in front of books

WEBCAST RECORDING

Using Video Effectively in Recruitment Marketing

Learn More ⟶

Typing on a laptop

WEBCAST RECORDING

Boost Student Recruitment with Online and Virtual Events

Learn More ⟶

Social media

WEBCAST RECORDING

Leading with Social-First: An Innovative Approach to Content Creation

Learn More ⟶

People on social media

WEBCAST RECORDING

Making Your Social Media Content Accessible and Inclusive

Learn More ⟶

Customer service

WEBCAST RECORDING

Building a University Service Culture: Case Study from Laurentian University

Learn More ⟶

Tree

SHORT LESSONS & QUIZZES

FERPA Lessons and Quizzes

Learn More ⟶

View a list of all training content included in membership.

Members: Login to access trainings. Not a member yet? Learn more about membership below.

Become a Member and Save Up to $1,000 on 2-year Agreements

Get Extra Perks When You Become A Member Before June 30

Free Job Postings on HireEd Careers

Is the Great Resignation impacting hiring efforts at your institution? Diversify your workforce with Academic Impressions’ job board, HireEd Careers. Take advantage of your free postings to reach a diverse population of higher education professionals who are invested in their own growth and professional development.

Why Post Jobs with HireEd Careers?

  • Our database is more diverse than the general higher ed population
  • Our database consists of those leaders and professionals who attend our professional development trainings

Free Job Posting Based on Membership Size:

  • 10-user: 1 job posting worth $500
  • 25-user: 2 job postings worth $1000
  • 50-user: 3 job postings worth $1500
  • 100-user: 5 job postings $2,500
  • Enterprise: Unlimited Subscription worth up to $12,500 in value

Enterprise Members: One Free Seat at a Roundtable

The goal of our roundtables is to bring together a small cohort of peers for a comprehensive learning and networking experience. Through short, regular live meetings, you will come together with a maximum of seven other peers and our two experts to:

  • Build strong connections and expand your network
  • Try new tactics and approaches to improve your leadership
  • Share your own best practices and hear others’
  • Carve out time for self-reflection
  • Be part of a cohort-based support community
  • Contribute to the conversation with your own thought leadership

Choose your roundtable valued at $2,500.

  • Chief Strategy Officer Roundtable (March 4 - May 20)
  • Advancement Roundtable (April 1 - May 13)
  • Chief Diversity Officer Roundtable (May 6 - August 5)
  • Provost Roundtable

PARTNER WITH YOUR ACCOUNT MANAGER FOR ONGOING SUPPORT

Your Account Manager is your strategic partner dedicated to both maximizing membership adoption and ensuring its impact. We are invested in the success of your team and we customize our approach to your professional growth and development.

We understand that access to membership does not equal adoption, and adoption does not necessarily result in impact. Your Account Manager will collaborate with your team to ensure they engage with resources in a strategic manner, which will ultimately result in a lasting impact on their growth.

Access: At the start of the partnership, your Account Manager will work with you to plan launching membership resources to all assigned users. They will collaborate with you on a communication plan, conduct virtual open houses with your users, and ensure those with membership access have the resources they need to succeed.

Adoption: Throughout the course of your membership, your Account Manager will monitor usage and help identify professional development opportunities that will engage your team.

Impact: With the help of stakeholders, your Account Manager will deploy one or more impact surveys over the course of the membership term to help you understand what impact professional development has had on individuals. We measure satisfaction and gain an understanding of what your users have learned by engaging with Academic Impressions professional development opportunities.

WHAT DOES MEMBERSHIP INCLUDE

Access to a continuously expanding library of live online trainings, designed to be practical, discussion-based, and highly experiential

Unlimited anytime, anywhere access to on-demand trainings and resources that you can engage with on your own time from the convenience of your workspace

New trainings every week, designed to respond to the latest needs of the higher ed community

$250 discount on multi-week cohort-based bootcamps and in-person conferences

Get These Trainings and More With Membership

Questions about membership?

portrait of Meg Paladino

Meghan Paladino
Membership Advisor, Academic Impressions