Enrollment Management & Marketing

Enrollment Management & Marketing

The enrollment picture has been challenging for years—marked by heightened competition, rising tuition costs, declining high school graduation rates, a strong economy, and public skepticism about the value of higher education. And that was before the changes to NACAC CEPP and the impact of the global COVID-19 pandemic. The challenges facing enrollment managers today are unprecedented.

Changing market conditions require new approaches and our Enrollment Management & Marketing resources are curated to help leaders think strategically about ways to align marketing, admissions, and financial aid strategy. Explore dozens of best practices, case studies, and new approaches to successfully recruiting and retaining students in today’s dynamic climate.

Enrollment Management & Recruitment

  • Make the right tuition pricing, financial aid, and scholarship allocation decisions
  • Build enrollment pipelines through transfer, international, and other strategic partnerships
  • Create brand awareness in new recruitment markets
  • Engage prospective and admitted students through compelling recruitment and yield communications

Admissions & Enrollment Services

  • Train new admissions counselors on how to convey value and build connection
  • Track the right metrics and manage your admissions team’s performance
  • Improve customer service across admissions, financial aid, the registrar, and other key enrollment and student service areas

Marketing & Communications

  • Build and improve content strategy
  • Illustrate institutional value and the student experience through authentic storytelling
  • Stay up to date with current social media trends and best practices
  • Manage and evolve your institution’s brand strategy

Engage in live and on-demand online learning in all crucial areas of Enrollment Management & Marketing:

See a Sample of What's Included*

On-Demand Learning Opportunities

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WEBCAST RECORDING

Reporting to Stakeholders in Times of Enrollment Management Challenges

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WEBCAST RECORDING

Collaborating Effectively with Academics in Strategic Enrollment Management

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Classroom

WEBCAST RECORDING

Predictive Models for Enrollment: A Showcase of Three Examples

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Online data

WEBCAST RECORDING

Busting Myths Around Your Market Position: Making Data-Informed Decisions

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WEBCAST RECORDING

Using Video Effectively in Recruitment Marketing

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WEBCAST RECORDING

Boost Student Recruitment with Online and Virtual Events

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Social media

WEBCAST RECORDING

Leading with Social-First: An Innovative Approach to Content Creation

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People on social media

WEBCAST RECORDING

Making Your Social Media Content Accessible and Inclusive

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Customer service

WEBCAST RECORDING

Building a University Service Culture: Case Study from Laurentian University

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SHORT LESSONS & QUIZZES

FERPA Lessons and Quizzes

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View a list of all training content included in membership.

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Membership Includes All Enrollment Management & Marketing Content and Much More

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Faculty Success


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Institutional & Academic Planning


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Student Success


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Enrollment Management & Marketing

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Advancement


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How Membership Works

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ACTIVATE MEMBERSHIP

Invite users to your membership

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Engage with upcoming and on-demand online trainings 

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Questions about membership?

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Meghan Paladino
Membership Advisor, Academic Impressions

*A limited number of FREE spots are open to members for each virtual training in 2020. Once a training reaches the member cap, additional members can register with a $250 discount. Members also receive discounts on bootcamps and in-person conferences.