Enrollment Management & Marketing

Enrollment Management & Marketing

The enrollment picture has been challenging for years—marked by heightened competition, rising tuition costs, declining high school graduation rates, a strong economy, and public skepticism about the value of higher education. And that was before the changes to NACAC CEPP and the impact of the global COVID-19 pandemic. The challenges facing enrollment managers today are unprecedented.

Changing market conditions require new approaches and our Enrollment Management & Marketing resources are curated to help leaders think strategically about ways to align marketing, admissions, and financial aid strategy. Explore dozens of best practices, case studies, and new approaches to successfully recruiting and retaining students in today’s dynamic climate.

Enrollment Management & Recruitment

  • Make the right tuition pricing, financial aid, and scholarship allocation decisions
  • Build enrollment pipelines through transfer, international, and other strategic partnerships
  • Create brand awareness in new recruitment markets
  • Engage prospective and admitted students through compelling recruitment and yield communications

Admissions & Enrollment Services

  • Train new admissions counselors on how to convey value and build connection
  • Track the right metrics and manage your admissions team’s performance
  • Improve customer service across admissions, financial aid, the registrar, and other key enrollment and student service areas

Marketing & Communications

  • Build and improve content strategy
  • Illustrate institutional value and the student experience through authentic storytelling
  • Stay up to date with current social media trends and best practices
  • Manage and evolve your institution’s brand strategy

Included in Your Membership

Get access to responsive topics and emerging trends within higher education to help you thrive in today's fast-changing environment. We are connected to hundreds of subject matter experts so that we can bring you the latest insights and best practices.

Members get access* to live and on-demand learning that provides in-depth instruction and valuable networking opportunities.

*A limited number of FREE spots are open to members for each virtual training. Once a training reaches the member cap, additional members can register with a $250 discount. Members also receive discounts on bootcamps and in-person conferences.

See a Sample of What's Included

Strategic Enrollment Management

Calculating

WEBCAST RECORDING

How Will Colleges Operate in the Fall and What Will Students Pay? A Panel Discussion

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Classroom

WEBCAST RECORDING

Tuition: Raise it, Lower it, or Stay the Course?

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Globe

WEBCAST RECORDING

Forming International Partnerships to Increase Enrollment

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grad-students

WEBCAST RECORDING

Reporting to Stakeholders in Times of Enrollment Management Challenges

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People collaborating

WEBCAST RECORDING

Collaborating Effectively with Academics in Strategic Enrollment Management

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Classroom

WEBCAST RECORDING

Predictive Models for Enrollment: A Showcase of Three Examples

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Online data

WEBCAST RECORDING

Busting Myths Around Your Market Position: Making Data-Informed Decisions

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handshake

WEBCAST RECORDING

Finance and Enrollment Partnerships: Achieving Your Net Tuition Revenue Goals

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tuition

WEBCAST RECORDING

Keys to Approaching Tuition Resetting at Your Institution

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budget

ARTICLE

Yield Rates are Declining – Why?

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Admissions & Recruitment

Digital communication

VIRTUAL WORKSHOP

Dynamic Recruitment Communications: Planning for an Uncertain Fall

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Coaching

VIRTUAL WORKSHOP

Updating Your Admissions Counselor Toolbox

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students laughing while using computers

VIRTUAL WORKSHOP

Inspiring Confidence Through Yield Communications

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video

WEBCAST RECORDING

Using Video Effectively in Recruitment Marketing

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typing on a laptop

WEBCAST RECORDING

Boost Student Recruitment with Online and Virtual Events

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Marketing & Communications

Social media

WEBCAST RECORDING

Leading with Social-First: An Innovative Approach to Content Creation

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microphone

WEBCAST RECORDING

The Promise and Peril of Podcasting in Higher Education

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People on social media

WEBCAST RECORDING

Making Your Social Media Content Accessible and Inclusive

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Personas

WEBCAST RECORDING

Developing and Using Personas in Higher Ed Marketing

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Female college student

JOB AIDS & PRINTABLES

A Showcase of Innovative Storytelling Mechanisms Across Higher Ed

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Enrollment Services

Happy face

JOB AIDS & PRINTABLES

Tools for Better Customer Service

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Customer service

WEBCAST RECORDING

Building a University Service Culture: Case Study from Laurentian University

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Blue pins

WEBCAST RECORDING

Centralizing the Scholarship Administration Process

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Tree

SHORT LESSONS & QUIZZES

FERPA Lessons and Quizzes

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College students

ARTICLE

What Does Customer Service in Higher Education Actually Look Like?

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View a list of all training content included in membership.

Become A Member

Membership Includes All Enrollment Management & Marketing Content and Much More

Leadership


Leadership


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Women in Leadership


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Academic Leadership


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Faculty Success


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Institutional & Academic Planning


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Student Success


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Enrollment Management & Marketing

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Advancement


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Diversity, Equity, & Inclusion


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Title IX Compliance


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How Membership Works

1

BUY MEMBERSHIP

Buy membership based on desired number of users  

2

ACTIVATE MEMBERSHIP

Invite users to your membership

3

START LEARNING

Engage with upcoming and on-demand online trainings 

Learn more about membership benefits, included content, and pricing.

Questions about membership?

Paladino-Meg

Meghan Paladino
Membership Advisor, Academic Impressions