Fundraising for Deans

Fundraising for Deans

October 30 - 31, 2017

Orlando, FL


Be more equipped to raise money for your school, college, or department.

Fundraising has increasingly become a required component of every dean’s responsibilities. This day and a half conference will equip academic leaders with the skills necessary to most effectively fundraise. During this conference, deans will:

  • Gain an understanding of the current fundraising environment
  • Examine three building blocks for developing a philanthropic culture on campus
  • Outline specific priorities to share with development officers and faculty
  • Get tips for better informing advancement about interactions with alumni
  • Troubleshoot advisory board challenges to make those interactions more effective

Past participants have consistently said that our expert presenters, Jim Langley and Chet Gillis, provide practical advice for tackling the unique fundraising challenges facing deans. Academic deans will leave this conference better prepared to raise funds for their school, college, or department.

Who Should Attend

Academic leaders will leave this event with a framework to more effectively fundraise. This training will be especially beneficial to:

  • New deans who are looking to develop their fundraising knowledge and skills
  • Experienced deans who have had limited exposure to fundraising
  • Deans who have a donor in mind, but aren’t sure how best to approach the cultivation and solicitation process
  • Deans looking to improve their relationships and partnerships with university advancement
  • Chairs or associate deans who are looking to become a dean

Bring Your Team - Register 2, Get the 3rd 50% off!

Do you know of several academic leaders who will find this event helpful? Sending a team of people together can strengthen your overall fundraising efforts. When you register two attendees, the third is 50% off.


October 30, 2017
Registration and Continental Breakfast (included in registration fee)
8:00 - 8:30 a.m.

Opening Comments and Introductions
8:30 - 9:00 a.m.

Understanding Philanthropy and Preparing for the Upcoming Challenges in Higher Ed
9:00 - 10:30 a.m.
With the billion-dollar campaign increasingly becoming the norm in higher education fundraising, many institutions have met these ambitious goals by turning to a shrinking pool of high-wealth donors. However, these transactional interactions only increase the percentage of alumni who feel the relationship with their alma mater has been undervalued or forgotten. You will leave this session with a better understanding of this phenomenon and similar issues that frame the challenge of the future of fundraising success.

Morning Break
10:30 - 10:45 a.m.

Building a Stronger Philanthropic Culture with Your Team
10:45 - 11:30 a.m.
Building on the content of the opening session, this session will dig into the specifics of how deans can foster a culture of philanthropy at their institution. This session will highlight three key building blocks: appreciation, affiliation, and agency. It will also take an in-depth look at what has worked well over time and allow you to identify where there are opportunities for improvement within your existing structures.

Lunch (included in registration fee)
11:30 a.m. – 12:30 p.m.

Partnerships with Advancement: Understanding Their Role in Fundraising
12:30 - 1:30 p.m.
Your advancement team is going to be your greatest support in your philanthropic efforts and interactions with donors. Having a clear understanding of what advancement does, and where their obligations begin and end, will go a long way to build this critical relationship. This session will discuss the portfolios that gift officers manage and how they utilize prospect research. You will learn to what capacity your advancement colleagues can support you, and what tools they have to offer in the cultivation and solicitation process.

Cultivation and Solicitation: Identifying and Interacting with Potential Donors – Role Plays
1:30 - 2:30 p.m.
From former students to other alumni and even parent connections, faculty and academic leaders have unique connections to an institution’s external stakeholders. It is imperative you keep advancement staff apprised of these connections to keep development officers operating at peak performance; the more disciplined the communication, the greater the potential for institutional growth. You will leave this session equipped with methods of ensuring that these interactions are communicated, tracked, and responded to as needed.

Afternoon Break
2:30 - 2:45 p.m.

Articulating Clear Priorities to Allow for Fundraising Success – Working Session
2:45 - 4:15 p.m.
Fundraising success—already difficult in this philanthropic climate—is only more complicated when donors are presented with numerous giving opportunities. This session will provide insights on how to crystallize your vision and help unify your external message across development staffers. You will leave this session equipped with a draft of fundraising priorities for you to share with your development officer and faculty members.

Day 1 Wrap-Up and Q & A
4:15 - 4:30 p.m.

Networking Reception (included in registration fee)
4:30 - 5:30 p.m.
October 31, 2017
Continental Breakfast (included in registration fee)
8:30 - 9:00 a.m.

Using Whitepapers and Projects to Maximize Prospect Interest
9:00 - 10:00 a.m.
Approaching a prospect with a whitepaper draft can provide a substantive, early-stage connection to a project and allow you to build a focused, results-based relationship without social cultivation. Highlighting a variety of samples, this session will show you how to develop whitepapers that motivate prospects to give.

Morning Break
10:00 - 10:15 a.m.

Improving Advisory Board Performance
10:15 - 11:30 a.m.
Advisory boards can be helpful entities, but they often fail to reach their full potential. Their obstacles include: an ill-defined mission, unclear or poorly defined membership responsibilities, ineffective group interaction, or uninspired leadership. This session will help you troubleshoot your challenging advisory board situations and leave you equipped with tactics to make your advisory board more effective.

Debrief and Wrap-Up
11:30 a.m. - 12:00 p.m.

October 30 - 31, 2017

Orlando, FL


Hyatt Regency Orlando
9801 International Drive
Orlando, FL 32819

Room Rate: $159, plus applicable tax.
Room Block Dates: October 29 and 30, 2017.
Available until October 9, 2017.

Please book early - rooms are limited and subject to availability.


Reserve Your Room: Click below or call 407-284-1234. Please indicate that you are with the Academic Impressions group to receive the group rate.



Chester Gillis, Ph.D.

Dean, Georgetown College
Georgetown University

Appointed dean in April 2009, Chet previously served Georgetown as chair of the Department of Theology, then as interim dean. He is an expert on the U.S. Catholic Church, the history of Catholicism, the papacy, interfaith dialogue, and religious pluralism. Chet received the Excellence in Teaching Award from the Liberal Studies Program in 2005, and, as a member of the American Theological Society, he served on the Academic Relations Task Force of the American Academy of Religion.

Chet previously chaired the Arts and Humanities Committee for the Heinz Awards and the national Teaching Award Committee for the Association of Graduate Liberal Studies. He is co-editor of the Columbia University series on Religion and Politics and past editorial board member of Confluence: Journal of Graduate Liberal Studies. Frequently consulted by the media about contemporary issues in religion, Chet has appeared on Face the NationMeet the PressNewsHourGood Morning AmericaNightline, and National Public Radio, among other outlets. He is also a contributor to the Washington Post/Newsweek website On Faith.


James M. Langley

Founder and President
Langley Innovations

Before forming his own comprehensive advancement consulting firm, Jim served as vice president for advancement at Georgetown University. At Georgetown, he led the institution’s offices of alumni affairs, strategic communications and marketing, development, medical center development, and advancement services. During his tenure, he produced record numbers in new commitments and dollars, despite a difficult economy. He also launched a number of innovative programs, including the acclaimed Student Discovery Initiative.

Jim arrived at Georgetown after spending eight years as the vice president for advancement at the University of California, San Diego. At UCSD, he led the planning and execution of the institution’s seven-year $1 billion campaign, then raised almost half the target amount in three years, despite a weak economy. Jim also previously served as vice president for external affairs at Georgia Institute of Technology, increasing annual gift income from $26 million to $76 million and more than tripling the institution’s endowment to well over $500 million. Operations under his management have won awards in virtually every area of university advancement.

Main Conference Only

$995 through Oct 13$1,095.00

Be more equipped to raise money for your school, college, or department.

Can't Attend? Buy the
Conference Binder

Purchase the conference binder, which includes all presentation slides, worksheet, action plans, and additional resources.

Note: Conference attendees do not need to purchase materials separately.

Questions About the Event?

David Boggs

David Boggs
Associate Program Manager, Academic Impressions

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