Recruiting Men: Four Strategies

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In this article, W. Kent Barnds, vice president for enrollment, communication, and planning at Augustana College, offers four key strategies for boosting enrollment of undergraduate men:

  • Audit your academic offerings to ensure that you have adequate offerings of interest to men
  • Provide an earlier, hands-on experience
  • Provide opportunities to inspire young men
  • Focus your marketing message on outcomes rather than process

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