Speaking with Applicants and Admits About Financial Aid

illustration of an article

The 2010 Student Poll published by the College Board and Art & Science Group, LLC confirms that most college applicants are dismissing colleges from their list on the basis of sticker price, without considering net price.

The study also finds that applicants are nonetheless willing to attend a higher-priced school for:

  • Strong academics in field of interest
  • A place where they can fit in and feel comfortable
  • Prestigious academic reputation
  • Excellent record of career placement after graduation
  • Active, vibrant social life

In this article, W. Kent Barnds, vice president of enrollment and communication at Augustana College and Robert Massa, vice president for communications at Lafayette College, share their tips for smaller, liberal arts institutions on how to approach the conversation about net price and financial aid with applicants.

We hope you’re enjoying this read. The full text of this article or report is complimentary for our Daily Pulse subscribers. to read it!


Get hundreds of articles and reports like this one — to have your Daily Pulse and other updates from Academic Impressions delivered to your inbox.

Daily Pulse is a curated email digest of practical strategies, timely research reports, and current events in higher ed. You’ll also get periodic updates about our upcoming events and other services, as well as free access to hundreds of articles on this site.

We are excited to bring you the most critical updates and reports in higher education. Thank you for your interest!