In this audio supplement to our article "Speechwriting for Your Institution's Leaders: Why Speeches Fail," Chuck Toney discusses 2 crucial steps you need to take before writing any speech for your academic leaders:
- Identify the speaker's strategic messages
- Identify the speaker's unique voice
In the audio, Toney also provides specific examples from effective speeches. For practical advice on the nuts and bolts of speechwriting, we hope you'll consider our prerecorded online training "Speechwriting for Campus Leaders."