A Quick Assessment for Your Phonathon Scripts
A NEW SERIES FROM JESSICA NENO CLOUD This is the third in a series on donor acquisition by Jessica Neno Cloud, CFRE, the author of Successful Fundraising Calls: A Phonathon Scripting Workshop. Cloud is the assistant director for fundraising initiatives and planned giving at the University of Southern Mississippi Foundation. She practices evidence-based fundraising with a focus on return on investment, and has a variety of innovative and effective techniques to share. You may also be interested in the other articles in this series: How Data Mining Can Increase Direct Mail AcquisitionHow Data Mining Can Increase Phonathon Acquisition It’s approaching the time of year when a phonathon manager might be able to take a quick breath to plan and prepare for a busy fall. If you are managing a call center, one of the tasks on your summer to-do list is to review and revise your phonathon scripts. Especially if your fundraising priorities do not change, it can be quite a challenge to know where to begin. You’ll want to make the language fresh but keep it simple for callers to follow. You (and your managers) will also be hoping to make tweaks to the script that will result in more dollars […]