Continuing Education: Leading Innovation and Change

Continuing Education: Leading Innovation and Change

June 15 - 16, 2020 | Eastern Time

Learn how to manage the growth and changing priorities of your continuing education program.

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Overview

As adult students are forced to re-evaluate their careers in the wake of a global pandemic and workforce upheaval, early studies indicate increased interest in certificate programs and continuing education, even while enrollment of traditional-aged students looks likely to shrink in the fall. Even before COVID-19, continuing education was evolving into an area of greater strategic importance and an important new revenue stream within higher ed.

As continuing education (CE) programs continue to see rapid expansion—while experiencing critical growing pains as their units develop in stature and size—they must continually adjust to keep up with trends, market demands, fiercer competition, and student needs, which are changing this year faster than ever before. Leaders must take this critical time to begin thinking about what they can do to manage growth, establish sustainable processes, and innovate.

Join us for an intimate and hands-on workshop to find answers to the core challenges of growing and scaling your continuing education initiative, such as:

  • How do I set a clear vision and direction for the unit and align my program mix to that vision?
  • How do I effectively manage change on both the staff and process sides?
  • How can I effectively brand continuing education in front of internal stakeholders, in ways that are responsive to the current crisis but also set our programs up for longer-term success?
  • How can we position ourselves in the marketplace to remain competitive?
  • How can we adapt and continuously innovate to keep up with trends, particularly given the unpredictability in the workforce?

Our workshops are intentionally designed to be small-group and interactive, so you have the chance to engage with peers across the industry and apply the content to the unique context of your CE unit. You will leave this program with a handbook full of resources that you can put to use immediately at your institution.

 

Who Should Attend

This training will be valuable to those Deans, Directors, or aspiring leaders of Continuing Education (CE) who are looking to:

  • Evolve and expand their CE units
  • Increase the flexibility of people and processes for quicker adaptation and innovation
  • Distinguish their CE units from competitors

 

Limited Attendance

In order to ensure a high-quality learning experience, we have intentionally designed this Virtual Conference to have a limited number of total attendees. To ensure access from both paying participants and also from those who have an All-Inclusive membership, when the membership cap is reached, only paying participants can register after that point (while spaces are still available). If you have questions about whether this program is right for you, please contact us.

As the coronavirus pandemic unfolds nationally, it is so important to keep connecting and networking with your peers - at a “social distance” - and to keep learning and developing as higher-ed leaders and professionals. Don’t let social distancing and quarantines prevent you from setting aside time for professional development. Everything is changing so fast; more than ever, we need to be pooling our resources and knowledge and finding the best ways to develop our capacity, connect and share with each other, and move forward during a challenging time.

*A limited number of FREE member spots are open for each virtual conference. Sign up today.

The Academic Impressions Virtual Conference Experience

Our virtual conferences go far beyond just replicating PowerPoint presentations online: these new programs are intentionally designed to give you the kind of robust and dynamic learning experience you’ve come to expect from Academic Impressions. As higher education strives to adapt rapidly to the shifting crisis, connecting with your peers who are experiencing similar challenges can be the best use of your professional development time.

What you will get:

  • A dynamic, interactive, and high-touch virtual learning experience designed to engage and set you up for growth
  • Seamless online face-time, networking, group work, and Q&A opportunities from the comfort of your own workspace
  • Practical takeaways and hands-on knowledge
  • Unlimited access to all recorded online sessions
  • Access to an online conference hub — one-stop shop for presentation materials, attendee introductions, worksheets, supplemental reading, videos, and other resources

See What Our Attendees are Saying

"At first, I was skeptical that a virtual conference was capable of being both engaging and informational - but Academic Impressions has mastered it! The 3-day online event was structured in a creative way that all participants had multiple opportunities to interact with each other and the presenters. No one's questions went unheard or unanswered. Thank you for this great experience, it has changed my view of virtual conferences and I look forward to attending more in the future."

- Desiree Ford, Digital Communications Manager, Binghamton University

“The virtual conference has been amazing. The presenters have all been great and the information they’ve provided is going to help us better use our social media. Even though this conference had to be virtualized due to COVID-19, the online format has been set up in a way that we can all collaborate and share ideas. I’m very eager to take what I’ve learned back to campus and start implementing new ideas.”

- Chris Forde, Coordinator of Marketing & Public Information, Lincoln Trail College

AGENDA

Day 1 | June 15, 2020 | Eastern Time

 

Tech Check and Meet & Greet

10:30 – 11:00 a.m.

 


 

Opening Remarks and Introductions

11:00 – 11:15 a.m.

 


 

Clarifying the Direction and Core Principles of Your Unit

11:15 a.m. – 12:15 p.m.
After a brief overview of the current landscape of continuing education, our faculty will provide a framework for clarifying the direction and core principles that drive a CE unit.

Reflection and Webcam Chat: You will have an opportunity to share, examine, and clarify your direction and core principles.

 


 

Break

12:15 – 12:30 p.m.

 


 

Aligning Your Program Mix with Your Mission, Vision, and Core Principles

12:30 – 1:30 p.m.
How do you ensure your program mix is fueling your vision for growth? Our faculty will share tactics for maintaining this crucial alignment as programs and priorities shift.

Activity: You will evaluate how well your current programs align with and fuel your mission and goals.

 


 

Break

1:30 – 2:00 p.m.

 


 

Understanding Your Unit’s Story

2:00 – 2:45 p.m.
In order to brand and position yourself effectively in front of internal and external stakeholders, you need to understand the story of your unit. Each of our faculty will present their own stories and will set you up to begin thinking about yours.

Reflection and Webcam Chat: You will answer questions that will help you tell the story of your unit:

  • What major challenges have you overcome?
  • What pivot or inflection points have you experienced based on the changing demands?
  • How are your learners changing?
  • How is the industry changing?
  • How have you responded?

 


 

Break

2:45 – 3:00 p.m

 


 

Leading Your Unit Through Change

3:00 – 4:00 p.m.
What happens when students want something different, when a pandemic sweeps the globe, when enrollments decline, or when expectations change? Are you set up to evolve and tinker your unit as you go? In this session, our faculty will offer strategies on fostering a culture of change and flexibility for your people, your structures, and your processes.

Activity: You will evaluate the flexibility of your people and your processes.

Chat: Based on your answers at the beginning of the session and the strategies our faculty have shared, what steps can you take to improve flexibility in your most rigid area?

 


 

Wrap Up Day 1

4:00 – 4:15 p.m

 


 

Networking Reception (included in registration fee)

4:15 – 4:45 p.m.
This informal reception is your chance to decompress and expand your network of connections. Our programs are intentionally designed for smaller groups, so this is a great time to catch-up with attendees and speakers whom you may not have connected with yet.

 


Day 2 | June 16, 2020 | (Eastern Time)

 

Tech Check and Meet & Greet

10:30 – 11:00 a.m.

 


Day 2 Opening Activity

11:00 – 11:15 a.m.

 


 

Marketing Strategy: Optimizing Your Resources for Greater ROI

11:15 a.m. – 12:15 p.m.
With the increased demand for online learning and the ever-changing ways our customers consume information and make decisions, continuing education units can no longer rely solely on traditional marketing tactics and outdated operational processes to attract students. Continuing education units must instead embrace an entrepreneurial and innovative approach, while still operating within a traditional academic environment. Our faculty will discuss how to work to inspire vision and create meaningful change–through strategy, culture, and operations–to realize greater ROI on a reduced marketing budget.

Webcam Chat: Given the context of your unit, what are two takeaways you can immediately implement? Do you have other marketing ideas to share with the group?

 


 

Break

12:15 – 12:30 p.m.

 


 

Developing Your Brand Internally

12:30 – 1:00 p.m.
Building trust, forming collaborations, and building internal credibility can lead to new opportunities. Our faculty will highlight three examples of how collaboration transformed into a marketing strategy.

Reflection: How have your collaborations boosted your reputation or led to new opportunities?

 


 

Listening Tour: Models of Success Across the Continuing Education Landscape

1:00 – 1:30 p.m.

Attendee Webcam Panel: During this session, we invite attendees to share success stories and diverse strategies for reaching new markets, expanding successful programs, meeting market demands, and increasing enrollment.

 


 

Break

1:30 – 1:45 p.m.

 


 

Collaborating More Effectively with Internal and External Partners (includes break)

1:45 – 2:45 p.m.
Since your partnerships can often be your greatest assets, we will focus on how to identify and optimize your internal and external partnerships and explore new connections in unexpected places. Our faculty will provide best practices for how to foster, maintain, and grow various forms of partnerships and reveal lessons learned.

Activity: You will take inventory of your current partnerships and identify new opportunities.

 


 

Break

2:45 – 3:00 p.m.

 


 

Action Planning

3:00 – 3:30 p.m.
Activity: In our closing session, you will engage in a virtual group activity to identify takeaways from the conference and actions to take back on campus. There will be time for closing questions and consulting from our faculty.

 


 

Wrap Up Conference

3:30 – 3:45 p.m.

SPEAKERS

Brad Mahon

Dr. Brad Mahon

Dean of the Faculty of Continuing Education and Extension, Mount Royal University

As a leader in the continuing education sector, Dr. Brad Mahon has built a career establishing strategic and synergic partnerships with other post-secondary institutions, community organizations, industry, and on campus with other faculties and departments.

Read Brad's Full Bio.

Jenni Murphy

Dr. Jenni Murphy, Ed.D.

Dean, College of Continuing Education, Sacramento State University

Dr. Murphy has over 20 years of professional experience in the areas of training, operations, human resources, project management, marketing, and education. She has had a successful and rewarding career at Sacramento State for the past 19 years and enjoys the opportunity to blend professional and personal activities to give back to her community.

Read Jenni's Full Bio.

All-Inclusive Members Get This

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Learn More About Membership

PRICING

Features

  • All presentation resources

  • Access to THIS virtual conference

  • Access to all virtual conferences

  • Gain free and unlimited access to all upcoming live webcasts and on-demand trainings for one year. See list of trainings here.

  • $250 off all in-person conferences

  • 1 in-person conference registration per institution

  • -

    -


Virtual Conference

  • -


  • -



  • -

  • -


  • $1,495

    through June 8 $1,595

    All-Inclusive Members: To preserve the learning experience, free member registration is now closed.


10-User Membership




  • -


  • $4,495/yr

    (with 2-year agreement)

    $5,000

    (with 1-year agreement)


25-User Membership





  • $7,500

    -


Virtual Conference

  • All presentation resources

  • Access to THIS virtual conference

  • Access to all virtual conferences

  • $1,495

    through June 8 $1,595

    All-Inclusive Members: To preserve the learning experience, free member registration is now closed.


10-User Membership

  • All presentation resources

  • Access to THIS virtual conference

  • Access to all virtual conferences

  • Gain free and unlimited access to all upcoming live webcasts and on-demand trainings for 10-users for one year. See list of trainings here.

  • $4,495/yr

    (with 2-year agreement)

    $5,000

    (with 1-year agreement)


25-User Membership

  • All presentation resources

  • Access to THIS virtual conference

  • Access to all virtual conferences

  • Gain free and unlimited access to all upcoming live webcasts and on-demand trainings for 25-users for one year. See list of trainings here.

  • $7,500


Can't attend the virtual conference? Buy the binder

  • All presentation resources

  • $295

    each


Questions About the Event?

Whitney Egstad

Whitney Egstad
Program Manager, Academic Impressions

*There are limited spots available for All-Inclusive Members to register for Virtual Conferences for free in 2020. Each virtual conference has a registration cap in order to ensure a high-quality learning experience, personalized attention, networking and interactivity. If the cap has been met, All-Inclusive Members can register with a $250 discount if space is available.

Academic Affairs, Advancement/Alumni Relations, Enrollment Management, and Student Affairs members will continue to receive $100 off conference registrations, if applicable. Upgrade your membership to qualify for a higher discount.

Please note the member discount is not applicable on conference binders or success coaching.