Increasing Student Engagement in Financial Literacy Programming

Last updated November 19, 2014

Course Length

1h 27m

Last Updated

November 19, 2014

Increasing Student Engagement in Financial Literacy Programming

Last updated November 19, 2014


Financial literacy programming is more crucial than ever as average student debt climbs to over $33,000 and as federal financial aid funding is increasingly tied to retention and graduation rates. Despite this fact, professionals charged with designing and facilitating their institution’s financial literacy programs struggle to engage students and encourage participation. As a result, many financial literacy programs lack student attendance and involvement in critical conversations.

Join us for an online training that will help increase student participation in your financial literacy programs by showing you how to:

  • Involve students in program design and delivery
  • Market your programs to different segments of your student audience
  • Assess the effectiveness of your programs

Who should attend?

This content is well-suited to professionals at institutions looking for actionable solutions to increase student participation in financial literacy programming, including:

  • Financial aid professionals
  • Student affairs
  • Registrars and bursars
  • Peer mentor program staff
  • Residential life programming professionals


  • Introductions
  • Creating a Student-Driven Financial Literacy Program
    • Utilizing student research in program development
    • Creating roles for students in program design and delivery
  • Best Practice in Financial Literacy Marketing
    • Branding a consistent message
    • Successful marketing tactics
    • Marketing to different student audience segments
    • Examples of successful online, social media, and in-person campaigns
  • Assessing Program Effectiveness
    • Short- and long-term assessment strategies
    • Making results-based updates and improvements
  • Key Next Steps for Your Financial Literacy Programming