Improving Campus Collaboration for Effective Parent and Family Giving

Last updated November 11, 2021

Course Length

1h 23m

Last Updated

November 11, 2021

Improving Campus Collaboration for Effective Parent and Family Giving

Last updated November 11, 2021

Meaningfully engage parents and families through intentional collaboration with campus partners.


From the moment a student signs their letter of intent to the day they graduate, parents of undergraduate students typically have a 4-year window to give to your institution. Your development strategy for parent and family giving needs to be strong and should be a collaboration between student affairs, enrollment management and alumni relations. When communication to parents across these divisions is aligned, it can foster an environment of engagement that leads to more giving.

Join us online to learn how the parent and family giving model at the University of California San Diego fosters a collaborative environment that leads to effective and impactful parent and family giving. Our expert instructor will also discuss:

  • The variety of programming that parents and families can contribute to, from student organizations to on-campus activities.
  • How to use data to identify parents and families most likely to become development prospects and volunteers.
  • Stewardship strategies that keep parents informed and engaged throughout their giving lifecycle.


Who should attend?

If you’re an advancement professional who wants to improve upon your parent and family giving program or strategy, this training is for you. If you’re in student affairs, enrollment management, or any other department that collaborates with advancement in parent giving efforts, you will also benefit from participating in this training.


February 23, 2022

1:00 – 3:00 p.m. Eastern


The UC San Diego Parent and Family Giving Model 

Whether it’s volunteerism, intellectual engagement, and/or philanthropy, UC San Diego parent and family giving is focused on positively impacting the undergraduate student experience. You will learn how this program has evolved to more strategically increase pipeline development, and how programming efforts in career development, campus events, cultural activities, family events, the Triton and Family Ambassador Program, and the Parent Council leads to effective parent engagement, giving and stewardship. 



Building Collaboration with Campus Partners 

Collaboration between alumni relations, student affairs, enrollment management, academic divisions, and resource centers is essential for a successful parent engagement and giving program. You will learn how UC San Diego has organized their internal communication strategy and have the opportunity to share challenges you face in internal collaboration for parent giving strategy while exploring steps you can take to improve 1-2 communication strategies among your campus partners.