Global Considerations for a Modern Campaign

Last updated November 12, 2014

Global Considerations for a Modern Campaign

Last updated November 12, 2014

Overview

International alumni are often overlooked in campaign efforts. However, a campaign is a great opportunity to engage your institution’s increasingly diverse constituents. While many institutions may be intimidated by the prospect of a global campaign, your shop can successfully accomplish a global campaign by:

  • Identifying your international alumni base
  • Gathering and reviewing important alumni data
  • Planning international events and donor visits

Join us online to assess your institution’s readiness for taking your campaign global and intentionally plan for international alumni involvement in every stage of your campaign.

Agenda

  • Demonstrating value of relationships abroad
  • Strategies and goals for going global
    • Planning phase
      • Developing relationships
      • Promoting your brand
    • Silent phase
      • International data review
      • Tactics to elicit key data
    • Launch
      • 9-month planning cycle
      • Key figures involved with clearly defined roles
    • Public phase
      • Ongoing solicitation and events
      • Investing in volunteers
      • Identifying new regions
    • Celebration and Close
      • Determining impact, immediate and long-term
  • Potential challenges
  • Assessing your institution’s readiness
    • Leadership support
    • Budget and resourcing
    • Staffing
    • Volunteers
  • Assessing your preparedness: The international travel barometer

Who should attend?

Advancement leadership, campaign management, and frontline fundraisers will leave this webcast with a framework for planning international campaign events and donor visits.