Leading with Social-First: An Innovative Approach to Content Creation

Last updated January 13, 2020

Leading with Social-First: An Innovative Approach to Content Creation

Last updated January 13, 2020

Re-think your content strategy for the digital generation.

Overview

Join us for a webcast highlighting a successful model that “flips the script” and puts social media at the forefront of content marketing. Tony Dobies from West Virginia University will discuss:

  • The challenges WVU previously faced
  • How they initiated conversations about taking a more audience-centric and social-first approach to content creation
  • How social media grew to occupy a central strategic place in both marketing and communications
  • Examples and data that show what the results of this social-first approach have been for the university

You will see numerous examples of “social-first content” to help illustrate the concept and will learn how this approach helped enhance the brand and personality of West Virginia University as social media leaders in higher education.

Who should attend?

If you are striving to increase the strategic importance of social media in content planning and creation at your college or university, this workshop will provide an inspirational story of how one institution achieved this and share with you advice for doing the same.

Agenda

The presentation will consist of three main sections:

  • The Impact of WVU’s Social-First Approach to Content Planning and Creation
  • Anatomy of a Social-First Approach: Three Essential Steps
    • Taking stock of who and where your audiences are
    • “Flipping the script” from repurposing for social to repurposing from social
    • Making social media a focal point for content planning conversations across marketing and communications
  • Practical Advice for Getting Started on Your Campus