Perspectives on Annual Giving Amid COVID-19

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Perspectives on Annual Giving Amid COVID-19

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Watch a webcast recording where our experts connect with the broader higher education community to share ideas and ask questions amid the COVID-19 crisis.


Annual giving teams have needed to adapt to unforeseen and uncontrollable circumstances caused by COVID-19. This has forced many shops to make big decisions on short notice, upending the long-term planning that is typically required for a successful annual giving year. This unprecedented situation calls for action now, not later, in order to salvage a critical component of your advancement operation.

Watch a recorded discussion between your peers and our expert about how annual giving strategies are being managed amid the crisis. Dan Frezza, Associate Vice President for Strategic Operations and Annual Giving at the College of William & Mary will share his approaches and perspectives on:

  • Decisions on upcoming solicitations
  • Whether or not to move efforts towards current cause-based campus needs
  • Pausing donor acquisition campaigns
  • Wellness checks for renewals and loyal donors
  • Reigniting stewardship efforts
  • Decision-making trends for Giving Day

Who should attend?

This program will benefit annual giving professionals and advancement leaders looking to make informed decisions on annual giving operations.

If you are looking for a space to gain ideas and best practices around the current coronavirus crisis, we encourage you to check out our other webcasts in our COVID-19 Critical Response Discussion Series.