Keys to Approaching Tuition Resetting at Your Institution

(Retired) | Last updated January 30, 2015

Keys to Approaching Tuition Resetting at Your Institution

(Retired) | Last updated January 30, 2015


Amidst the many failed attempts throughout higher education to reduce overall sticker price, Ashland University is now enjoying a second successful year of significant tuition reduction. Come learn how this mid-sized private institution in north-central Ohio successfully carried out a $10,000 sticker price reduction by:

  • Closely examining their market position
  • Designing accurate financial models to account for the impact of tuition reduction
  • Aligning financial aid packages with new tuition prices
  • Utilizing appropriate marketing tactics with prospective and current students.

Join us for a webcast led by chief administrators from Ashland University and discover how their successful approaches to these challenges can inform your own tuition reduction strategies.

Who should attend?

Based on the obvious financial and enrollment implications of tuition resetting, we strongly encourage representatives from finance, financial aid, enrollment management, and admissions to attend. In addition, a robust institutional research department can benefit from this conversation.


  • Approaching Tuition Resetting at Your Institution
    • Accounting for mission: How does tuition resetting influence our institutional goals?
    • Setting benchmarks for tuition resetting: How is our current market shaping our efforts?
    • Establishing tuition thresholds: At what level is reduction worthwhile?
  • Analyzing Business Implications of Tuition Resetting
    • Consumer pricing methodology
    • Scenario modeling: Measuring the impact of various price reductions
    • Establishing institutional aid adjustments
    • Accounting for various student types: Out of state, transfer, and international
  • Marketing Tactics for Tuition Resetting
    • Approaches to market-wide announcement
    • Articulating the “Why” to prospective parents and students
    • Keys to transparency and trust in delivering returning student aid packages
  • 3 Lessons Learned in Tuition Resetting

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.