Does finding and maintaining industry partnerships for experiential learning and innovation initiatives in your classroom feel like just another task you don’t have time for? Get tips and advice from marketing professor and co-founder of the Innovation Consulting Community, Dr. Peter Kaufman, on how to organically incorporate networking into your day-to-day.

Peter’s success in finding and working with industry partners is rooted in his marketing background and his motivation around naturally making connections. And in the vein of networking, Peter builds relationships by establishing a two-way-street – trying to offer value at every touch-point. He’s been able to apply all the learns from working with partners in the ICC to his own classroom.