Confidently collect market demand data, analyze themes, and use your findings to make programmatic decisions.

Overview

Learn a comprehensive and highly-practical method for assessing the demand for new and existing academic programs at your institution. This series will provide the knowledge, tools, and strategies you will need to incorporate market research and analysis as part of new academic program proposals or ongoing program evaluation in a highly collaborative way.

Session 1 focuses on the process for conducting market research and preparing an analysis.  You will leave with a sample market analysis and guidelines on data collection.

Session 2 focuses on how to use the data.  You will hear about a recent market analysis scenario and its impact on current programming decisions.  You will leave with strategies for collaborative decision making for determining whether to keep, stop, or start an academic program.

Templates, Samples, and Resources Included

In addition to the live content, each session comes with resources that you can use to both conduct market analysis and utilize the information that you collect as a result of that analysis. Resources include:

• Sample market analysis for an academic program
• A list and guide of trends in workforce and labor market research
• Sample timeline for academic program development process
• Sample meeting handouts to support collaboration