Retain Frontline Fundraisers by Fostering Inclusive Practices

Last updated April 15, 2022

Course Length

1h 54m

Last Updated

April 15, 2022

Retain Frontline Fundraisers by Fostering Inclusive Practices

Last updated April 15, 2022

Engage more meaningfully with prospects and donors in conversations that foster inclusion.


When prospect and donor values around diversity, equity, and inclusion do not align with your institutional values, tension can develop in the relationship, leading to difficult conversations that can have a negative impact on frontline fundraising goals. Knowing how to effectively communicate and interact with your prospects and donors can lead to deeper relationships with mutually beneficial goals.

Join us in this workshop to understand how your frontline fundraising team can navigate conversations that foster inclusion by:

  • Assessing and analyzing your team’s current knowledge and competence when engaging in diversity-related conversations.
  • Adequately preparing your frontline fundraisers for the conversations they’re having with donors, and about their own personal alignment with the values of your institution.
  • Implementing approaches to prospect and donor conversations that can lead to deeper and more sustainable long-term relationships.

Build upon these practices for a more effective fundraising team by registering for Building, Leading, and Retaining a High-Performance Frontline Fundraising Team on Tuesday, June 28 from 11:00 a.m. – 5:00 p.m. ET.

Who should attend?

This training is for Associate Vice Presidents, Executive Directors, and Directors of Development who supervise a frontline fundraising team. If you’re a frontline fundraiser, this workshop will also be beneficial to your work by helping to improve how you approach and manage difficult conversations with prospects and donors.


Monday, June 27, 2022

11:00 a.m. – 2:00 p.m. ET

Assessing/Analyzing Your Fundraising Team’s Current Practices

How are your frontline fundraisers thinking and talking about inclusive conversations that promote equity with prospects and donors? Knowing where to begin will help identify the collective and individual struggles your team is facing when it comes to potentially contentious conversations with donors at all levels. Learn how you can evaluate the current competency of your team and bring together a fundraising practice that is inclusive both internally and externally.


Practicing Difficult Conversations

Through examples and role play, you will learn what kinds of conversations are being had in frontline fundraising—and how you can teach your team to navigate them. By creating a space on your team that is safe and comfortable, you will be able to provide new strategies so that your team can communicate more effectively while promoting more inclusive fundraising practices.


Implementing Intentionality for Navigating Difficult Conversations

Leading your team to be more inclusive and thoughtful in their communication strategy takes intentionality. By centering on how your frontline fundraisers navigate diverse conversations, you will be able to incorporate an equity mindset beyond conversational levels. You will also improve your recruitment efforts and better align your institution’s values by preparing your team to be more inclusive in their fundraising practices.