Driving New Revenue on Your Campus: A Brainstorming Session for Higher Ed Leaders (Virtual Workshop)


Driving New Revenue on Your Campus: A Brainstorming Session for Higher Ed Leaders (Virtual Workshop)


Table of Contents


Garret Westlake


Robert Manasier
Entrepreneur-in-Residence/New Venture
Manager – Innovate 518


Garret Westlake
Executive Director of the da Vinci Center,
Virginia Commonwealth University

Course Highlights

  • 60m of video instruction
  • Downloadable resources

Course Details

Released 7/9//2020

Due to the pandemic, you’re likely confronting a budget shortfall this summer and have been considering cuts and furloughs, but are you also pursuing new streams of revenue? Join this two-hour virtual session to hear and generate ideas for developing new products, like face masks, ventilators, and using equipment already available on campus. You will also learn novel ways you can use your facilities, such as using recreation centers for open classroom space or leasing student residences to hospitals. You will find new ways of connecting students, staff, and faculty to corporate partners, local schools, and non-profits.


Who Should Attend

Higher education leaders who are pursuing new partnerships or revenue streams will benefit from this session. Professionals such as executive leaders, CFOs, deans, directors from corporate and foundation relations, development officers, building services staff, and representatives of centers for innovation and entrepreneurship will find this training valuable.


1. Opportunity Analysis Overview
The speakers will briefly introduce themselves, then unpack the following question:
How can you drive new revenue this year at your institution, considering the following avenues:

  • New uses of personnel
  • Using department spaces differently
  • Developing external partnerships
  • Producing new products

2. Opportunity Generation Sessions

You will break into small groups and brainstorm ideas for each of the four categories of new revenue with the help of our speakers. Afterward, you will reconvene and share the ideas that came up in each group.

3. Conclusions and Next Steps

The speakers will highlight some of the best ideas that have surfaced and discuss next steps for implementing them on your campus.

We Want to Hear From You!

Please take a few minutes to fill out a short survey letting us know about your experience with this course.


Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.