Taking Large-Scale Recruitment Events Online

(Retired) | Last updated August 14, 2020

Course Length

1h 50m

Last Updated

August 14, 2020

Taking Large-Scale Recruitment Events Online

(Retired) | Last updated August 14, 2020

Learn what it takes to plan, prepare, and manage large-scale recruitment events virtually.


As we face declining enrollments and a pandemic that limits in-person events, many enrollment and admissions professionals are struggling to adjust the traditional tactics they have used to recruit more students. Though most institutions rely on face-to-face recruitment events, the COVID-19 pandemic is challenging us to strategically shift to hosting virtual events instead.

This program will prepare you for the specific challenges you are likely to face when you move your large-scale recruitment and yield events online. Our program will highlight the work of Barbara Loftus, Assistant Director of Undergraduate Admissions at Rutgers University – New Brunswick, who had 24 days to convert an Admitted Student Open House that had approximately 19,000 attendees last year to an online format. Join us for this two-hour virtual training that will enable you to:

  • Shift your planning processes for the online environment
  • Craft or solidify plans for your own upcoming virtual recruitment events
  • Gain ideas from your peers across the country

Who should attend?

This virtual training will benefit both new and seasoned professionals within enrollment management, admissions, recruitment, and visitor services.

If you are working on moving your own recruitment events online and want to learn best practices for doing so, while also sharing your ideas with others who are doing the same, this event is for you.



September 14, 2020

1:00 – 3:00 p.m. Eastern

Best Practices for Taking Your Event Online

Barbara Loftus from Rutgers University will share her planning process, including new considerations and pitfalls to avoid when you convert large in-person recruitment & yield events into online events. She will cover how to plan:

  • Objectives
  • Target Audience
  • Platform
  • Engagement
  • Personalization


Planning and Practice

Using the framework provided, attendees will break into groups of 2-3 to answer guiding questions and identify key decisions and changes they will make as they move their recruitment events online:

  • What are your objectives?
  • Considerations for choosing a platform
  • Fostering engagement online
  • Personalizing the experience
  • Reaching your target audience


Idea Sharing and Closing Questions

You will share out the ideas and considerations you generated in groups. Barbara Loftus will offer closing remarks and answer remaining questions.

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.