Learn fresh ideas for how you can communicate with deposited students to prevent summer melt and increase yield at your institution. During the webcast, you will learn how to:
Make your yield communications more successful
Use print, digital, and social media channels as tools to prevent summer melt
Educate and mobilize cross-campus partners to create a more seamless strategy
Throughout this training, you will see numerous examples of effective yield communications. These examples, combined with a practically-focused presentation, will help you apply what you learn to your own institutional context.
Who should attend?
Enrollment Management, Admissions, Enrollment Marketing, and Orientation and Transition professionals who oversee planning for anti-summer melt communications between the Deposit and Enrollment stages will benefit from this webcast.
Agenda
Anti-Summer Melt Communication Strategy: An Overview
Auditing your summer-melt strategy
Managing summer melt based on student profile: how institutions differ
Identifying common stop-out points and hurdles in the student journey
Coordinating with and educating cross-campus partners
Learning from research-based best practices
Communications, Channels, and Institutional Examples
