Enhancing Admissions with High School Counselors: A 4-Phase Approach

(Retired) | Last updated November 1, 2018

Enhancing Admissions with High School Counselors: A 4-Phase Approach

(Retired) | Last updated November 1, 2018


In the highly competitive world of enrollment, it is more important than ever to increase your brand recognition and connect with students who would be an optimal fit for your institution. Research shows that high school counselors have major influence over their students’ college decisions. Consequently, they can be valuable allies in building brand awareness and helping to refer students who are a great fit for your institution.

Join us for this webcast to learn how to strategically build partnerships to improve your institution’s recruitment process. During this training, Amy Tiberio of Roger Williams University will share how RWU has established a network of high school counselors in a scalable way that has ultimately resulted in increased brand awareness and regular communications between the admissions and counselor team. She will also share tips around how to implement these strategies on your own campus, even when budgets and resources are tight.

Who should attend?

Leaders interested in leveraging relationships with high school counselors to increase brand awareness and drive admissions will benefit from this training, including:

  • vice presidents of enrollment management,
  • directors and assistant directors of admissions, and
  • anyone with responsibilities around managing individuals and teams in the admissions office.


Our instructor, Amy Tiberio will share how Roger Williams strategically strengthened their network of high school counselors using a 4-phase approach:

  • Phase 1: Identifying and establishing communications with your network
  • Phase 2: Training territory managers on how to communicate effectively with counselors
  • Phase 3: Establishing a high school counselor advisory board and website
  • Phase 4: Assessing and measuring the impact of counselor partnerships

Along the way, Amy will share advice on how this type of strategy can be modified and scaled to make a positive impact on admissions at your institution.

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.