Preparing Frontline Fundraisers to Support Academic Leaders for Campaign Success

Last updated October 24, 2022

Preparing Frontline Fundraisers to Support Academic Leaders for Campaign Success

Last updated October 24, 2022

Reach your campaign goals by supporting academic leaders in their fundraising capacity.

Overview

Academic leaders require the expertise and perspective of knowledgeable major gifts fundraisers to be successful in their campaign fundraising efforts. Without this support, deans may be uncomfortable with the fundraising process and struggle with donor strategy and campaign messaging—especially if they haven’t had success with fundraising attempts in the past.

To improve the fundraising capacity of your academic leaders, and the overall success of the campaign, major gift fundraisers need to know how to communicate effectively and share best practices on topics such as engaging strategically with prospects, adhering to campaign messaging, and aligning funding priorities with institutional goals. Campaigns are marathons, and your dean will require your coaching!

Who should attend?

This training is designed for frontline fundraisers and advancement leaders who want to improve their collaboration with academic deans and other faculty on campaign fundraising priorities.

Agenda

December 8, 2022

1:00 – 2:30 p.m. EST

Your Role as a Fundraiser Supporting Academic Leaders on Campaigns

Your partnerships with academic leaders should be active and collaborative. As a major gift fundraiser, you are a philanthropic matchmaker between the institution’s priorities and projects and the goals of your most passionate donors. Your role is to ensure that your dean has the knowledge and confidence to connect with donors, to share priorities publicly, and build an inspiring and engaging culture of philanthropy that results in fundraising success. Position yourself as the subject-matter expert within your faculty or division, with a full toolbox of fundraising skills, and empower academic leaders to drive success.

 


Setting Priorities That Drive Momentum

Encouraging academic leaders to set and articulate an inspiring vision, with corresponding philanthropic priorities, propels the institution towards achieving its strategic goals and builds mutually rewarding relationships with donors. Fundraisers empower deans and faculty to cultivate rich relationships with donors, alumni, and community by tapping into what excites and inspires themselves about the institution and its vision. Learn how to have conversations with deans and faculty that will help them to identify their own unique fundraising styles and become confident fundraisers who inspire others.

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